⛄️ December: SEO Holiday Hustle Plan

This is a roadmap for the Core SEO Team to use as a guide for when things are happening throughout the month and when certain milestones are being hit. I expect you to do your best to meet these objectives and to proactively communicate when you think you aren’t.

Please use the FWD AI sheet to make all edits to your content this month. if you have issues please reach out to Grant.

Daily Task Priority:

Support Cases
Kickbacks
1st and 2nd Month Clients
3+ Month Client Work

Start Date	Due Date	Status	Who Does It?	Task	Notes

Start Date	Due Date	Status	Who Does It?	Task	Notes
Nov 27, 2024	Dec 9, 2024	in-progress	Juniper	Reporting cycle starts	Review the current reporting cycle here: LINK TO REPORTING Page
Dec 3, 2024	Dec 4, 2024	Completed	SEO REP	SEO team completes QA corrections and wraps up any outstanding work.	We are a little behind this month due to shortages on labour but expect to be completed on time in June
Dec 4, 2024	Dec 5, 2024	Completed	Katie	Katie reassigns clients in Salesforce	We have quite a bit of movement this month in regards to client transfers. Make sure to double check your new client lists.
Dec 5, 2024	Dec 6, 2024	not Started	SEO REP	Reps assign themselves all client work for the month.	Reps will need to assign themselves all tasks listed on their dashboard. Dec 6, 2024 \| Aimee Villafranco Nov 4, 2024 \| Fabian Lopez Nov 4, 2024 \| Isabelle Lavery Nov 7, 2024 \| Jahson Wright Nov 6, 2024 \| Jermie Walker Nov 4, 2024 \| Jessica Chen Nov 4, 2024 \| Kyle Sharrer Nov 5, 2024 \| Linnea Havener Nov 4, 2024 \| Lui Marquez Dec 5, 2024 \| Makayla Olson Nov 4, 2024 \| Riley Arner Nov 7, 2024 \| Ryan Kelner Nov 4, 2024 \| Scott Demonbrun Dec 6, 2024 \| Keyli Salazar Nov 4, 2024 \| Kyara Bellini Nov 4, 2024 \| Ruby Perez
Dec 5, 2024	Dec 6, 2024	in-progress	SEO REP	Reps double check that all clients have all the tasks for their package, the correct quantity of tasks, and making any notes on the missing task spreadsheet.	Link to the spreadsheet in question: https://docs.google.com/spreadsheets/d/1vkBqm3LteDmDNdY4ejxFVtCYIgIyyY5yqdUJml6TVGY/edit#gid=718009605 Dec 6, 2024 \| Aimee Villafranco Nov 4, 2024 \| Fabian Lopez Nov 4, 2024 \| Isabelle Lavery Nov 7, 2024 \| Jahson Wright Nov 4, 2024 \| Jermie Walker Nov 4, 2024 \| Jessica Chen Nov 4, 2024 \| Kyle Sharrer Nov 4, 2024 \| Linnea Havener Nov 4, 2024 \| Lui Marquez Dec 5, 2024 \| Makayla Olson Nov 4, 2024 \| Riley Arner Nov 8, 2024 \| Ryan Kelner Nov 4, 2024 \| Scott Demonbrun Dec 6, 2024 \| Keyli Salazar Nov 4, 2024 \| Kyara Bellini Nov 4, 2024 \| Ruby Perez
Dec 5, 2024	Dec 9, 2024	not started	SEO REP	Audit and Correct FWD Rows	Reps will go through all their client’s checking the FWD rows for November to ensure they are as complete as possible, and will align with the AI generation tool. Also need to ensure the pick is still a solid choice - Do they have inventory? Important fields include: Content Focus - Ensure it is specific and everything is spelled correctly. DO NOT include trademarks as it will break reporting. Destination URL - Must be there to ensure content is linked to a specific page Secondary Keywords - Please include any keyword variations that you would like included in the generated content. Comma separate all keywords in the fwd(do not use a line break). Content Notes - This is where we will add any special instructions for the piece of content such as listing a certification or something the dealer specifically wants listed. Dec 9, 2024 \| Aimee Villafranco Nov 4, 2024 \| Fabian Lopez Nov 4, 2024 \| Isabelle Lavery Nov 7, 2024 \| Jahson Wright Nov 4, 2024 \| Jermie Walker Nov 4, 2024 \| Jessica Chen Nov 4, 2024 \| Kyle Sharrer Nov 4, 2024 \| Linnea Havener Nov 4, 2024 \| Lui Marquez Dec 9, 2024 \| Makayla Olson Nov 4, 2024 \| Riley Arner Nov 4, 2024 \| Ryan Kelner Nov 4, 2024 \| Scott Demonbrun Dec 9, 2024 \| Keyli Salazar Nov 4, 2024 \| Kyara Bellini Nov 4, 2024 \| Ruby Perez
Dec 9, 2024	Dec 9, 2024	Not started	SEO REP	Audit Dealer Info Tab on AI Sheet	Rep will be going through their client’s information on the “Dealer Info” tab on the AI sheet to ensure the Dealer Name, and locations are correct. Sheet link: SEO AI Generator - Dec 2024.xlsx Dec 9, 2024 \| Aimee Villafranco Nov 4, 2024 \| Fabian Lopez Nov 4, 2024 \| Isabelle Lavery Nov 7, 2024 \| Jahson Wright Nov 4, 2024 \| Jermie Walker Nov 4, 2024 \| Jessica Chen Nov 4, 2024 \| Kyle Sharrer Nov 4, 2024 \| Linnea Havener Nov 4, 2024 \| Lui Marquez Dec 9, 2024 \| Makayla Olson Nov 4, 2024 \| Riley Arner Nov 4, 2024 \| Ryan Kelner Nov 4, 2024 \| Scott Demonbrun Nov 8, 2024 \| Keyli Salazar Nov 4, 2024 \| Kyara Bellini Nov 4, 2024 \| Ruby Perez
Dec 9, 2024	Dec 9, 2024	not started	Juniper	Reports are sent	Thank you Juniper!
Dec 10, 2024	Dec 10, 2024	Not started	Grant	Export FWD Rows for December	I will do an export of Salesforce FWD data and import that into the AI Sheet
Dec 10, 2024	Dec 10, 2024	not started	SEO REP	Multi-Location Override Sheet Updates	Reps with multi-location dealer will input the correct location for each location-specific FWD row. This will change the primary location for the generated content Nov 4, 2024 \| Aimee Villafranco Nov 4, 2024 \| Fabian Lopez Nov 4, 2024 \| Isabelle Lavery Nov 8, 2024 \| Jahson Wright Nov 4, 2024 \| Jermie Walker Nov 4, 2024 \| Jessica Chen Nov 4, 2024 \| Kyle Sharrer Nov 4, 2024 \| Linnea Havener Nov 4, 2024 \| Lui Marquez Nov 4, 2024 \| Makayla Olson Nov 4, 2024 \| Riley Arner Nov 4, 2024 \| Ryan Kelner Nov 4, 2024 \| Scott Demonbrun Nov 4, 2024 \| Keyli Salazar Nov 4, 2024 \| Kyara Bellini Nov 4, 2024 \| Ruby Perez
Dec 11, 2024	Dec 11, 2024	not started	Grant	Generate Content & Move to Rep Sheets	I will then run the content generation process to create the first pass of content outputs. Then i’ll move the content to the rep-specific tab where the rep will be able to review.
Dec 12, 2024	Dec 13, 2024	not started	SEO REP	Rep Content Review and Refinement	Reps will review all of the AI-generated content on their specific tabs, make any necessary edits to refine into final content. Leave the raw AI generated content in column S. Put your final reviewed and edited version ready for posting in column T. Add any notes on issues/improvements related to the AI content in column X. Use column U to mark when each row is completed “Complete” or block “On Hold”. Check yourself off below when you have completed this step. Note: If a customer is missing from the FWD Export please add them to the tab ”Missing in FWD Export”.
Dec 16, 2024	Dec 20, 2024	not started	QA	QA Checks Posted Content	QA will check out the content and provide feedback in Salesforce on the task for the header. Will follow previous process.
Dec 16, 2024	Dec 20, 2024	not started	SEO REP	QA Corrections in Sheet	Reps will alter the on-site content to ensure alignment with best practices.
Dec 24, 2024	Dec 25, 2024	Holiday	US	Christmas
Dec 18, 2024	Dec 27, 2024	not started	Juniper	Content Posting	Juniper will be posting content in sections based on when the rep is ready for posting. WD records will be linked by default in the export, or at least they will be.