Configuring Dynamic Search Ads in Google Ads allows you to show personalized ads to users who have used Google Search.
Create a Import File for the Client’s Inventory
Create Google Sheet and Tabs for Importing Inventory
Login to the appropriate Google Account
Room58 - sem@dealerspike.com
You will need to create two copies of Google Sheets
Import the Feed and Transform
Export to Google Ads
Dynamic Remarketing File #1
Links:
Copy and Rename the Sheet with the Client’s Name
Example: Client Name - Inventory Search Feed Import Sheet - Room 58 Style
Replace the domain with “A1” of tab “1. Feed” with the clients domain
Verify the Export Data Has Correct/Formatted Data
Copy the Sheet ID for this Sheet
Dynamic Remarketing File #2
Links:
Copy and Rename the Sheet with the Client’s Name
Example: Client’s Name - Inventory Search Feed Export Sheet - Room 58 Style
Replace the “PASTE SHEET ID HERE” with the Sheet ID above
Verify Data Populates
Setup Google Ads Feed
Navigate to "Tools" > "Business data."
Click on the "+" button and select “Page Feed”
Fill out the Name of the Feed
“Dealer Name“ Dynamic Search Feed
Select Google Sheets for Uploading a File+
Ensure you Share the Sheet with the Google User
Link The Correct Sheet and Populate the Fields/Columns
Note: Only takes in one tab, so Google Sheet has to have only one tab
Click the New Feed to See Verify Data
Create a Dynamic Search Ads
TBD
Create a Dynamic Search Campaign
TBD
Create an Ad Group for Search Remarketing
TBD
Verify
Review Campaign to verify all Ads Running as Expected