2. TDA Setup

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Last updated: Feb 05, 2024 by Doug Chase (Deactivated)
2 min read

Pixel Deployment

  • Engineering (DigiDragons) will deploy the pixel.

 

Graphic Design Request

To request creative for the campaign, the TDA Specialist will: 

  • Create a Trello card for the new client on the Digital Marketing Graphic Design Trello Board

  • Move the client's card into the TDA Column

  • Sends the completed ads to the assigned Account Manager to obtain client approval

  • Once the ads are approved they will move the client's card into the Completed column on the Targeted Digital Advertising Trello Board

Graphic Design Team

  • The Graphic Design Team will complete the TDA ad request

  • Once completed, they will move the client's card into the For Review column

 

Digital Marketing Graphic Design Trello Board

Geofences

The default number of geofences to set up a geofence campaign is 30. Many times the dealer is only able to provide between 10 to 15 geofences. In this case, the Belize TDA Specialist will generate the remaining geofences from a mix of competitors and lifestyle locations, e.g. camping stores, campgrounds, hardware stores, really any contextual lifestyle resources that will appeal to the dealers' audience.

  1. Account Manager sends the Geofence TDA Template Excel spreadsheet to the dealer

  2. Dealer fills Geofence sheet and returns

  3. TDA adds any additional geofences, as needed

  4. TDA provides geofences to Quorum

  5. Geofences are applied to the Campaign by the Quorum team

Go-Live

TDA Specialist will notify the Account Manager that the TDA campaign has been brought live.

  • For Salesforce, the task will be completed

  • For IRV, TDA will notify the Account Manager that the campaign is live via email

  • AM then notifies the dealer that their ads are running.

3. Maintenance (TDA)