This is an overview of the Content Writer Workflow.
Pick the Request
- Open up the Salesforce Dashboard
- Pick a request based on the Priority List
- Determine if the request can be completed as-is. If not, follow the Kickback Process
Fulfill the Request
- Determine which Content Fulfillment Option to use
- Create (or move) the document into the Dealer’s Folder (ARI or Dealer Spike)
- Create the proper File Name
- Use proper SEO Keyword Practices:
- Use the primary keyword in the intro, outro, and at least one header
- Use the primary keyword as the most mentioned keyword in the body of the piece
- If rep provides secondary keywords, use 1-3 from the list
- Meet all the Type of Content requirements
- Meet (or exceed) the Word Count requirements
- Follow all the Style Guide requirements
- Follow any relevant Trademark requirements
Submit the Request
- Update the “Actions Taken” Section
- Submit the piece to either QA or Juniper
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