This SOP is a work in progress. If you notice anything that is out of date, could be more clear or could be more efficient please update the SOP or add a comment to start a conversation.
Purpose
Spam backlinks are links to your site from bad, irrelevant websites. Too many of these will cause Google to take action against your site. From time to time, we may need to clean up backlink profiles to maintain authority with Google.
Procedure
Inputs:
You have a considerable number of spammy, artificial, or low-quality links pointing to your site.
The links have caused a manual action, or likely will cause a manual action, on your site.
Note: Please clean up the Backlink Scan document each time you finish with it. You can click into each tab and CTRL+Z until the document is how you found it.
Outputs:
Removal of backlinks that could be hurting your rankings.
This makes backlinks from authoritative sites stand out even more.