Configure Dynamic Remarketing Campaigns/Ads

Create a Import File for the Client’s Inventory

1. Create Google Sheet and Tabs for Importing Inventory

   1. More Information Required Here

Setup Google Ads Feed

1. Navigate to "Tools & Settings" > "Setup" > "Business data."

2. Click on the "+" button and select “Dynamic Ad Feed” with:

   1. Business type: Custom

3. Fill out the Name of the Feed

   1. “Dealer Name“ DR Auto

   2. Select Google Sheets for Uploading a File

   3. Link The Correct Sheet and Populate the Fields/Columns

4. Click the New Feed to See Verify Data

Create a Dynamic Remarketing Campaign

1. Click on "Campaigns" > "+ New Campaign"

   1. "Display" as the campaign type

   2. "Standard display campaign" as the subtype

2. Enter your campaign name “Dynamic Remarketing”

3. Finalize the rest of the campaign settings

Create an Ad Group for Dynamic Remarketing

1. Click on "Ad group"

2. Add a New Ad Group

   1. Edit/Rename with the Pencil Icon

      1. “Dynamic Remarketing”

3. In the "Targeting" section, select "Audience Segments" and choose "Vehicle Detail Page Visitors - 90 Days"

4. Create Dynamic Ads

   1. Select “Upload Display Ads”

   2. Upload the the dynamic files

      1. With the client’s assets

   3. In the "Dynamic ads" section, turn on "Use dynamic ads" and select your feed

   4. Repeat two more times for another set of ads

Verify

1. Review Campaign to verify all Ads