Welcome to the Dealer Spike TDA space on Confluence! Here, you'll find an overview of the complete customer journey through our department, along with links to the tools, trainings, and various other department resources we use on a regular basis. Let's dive right in!
Digital Marketing Department Breakdown
(Click the above link to see a breakdown of leadership roles, department breakdowns, and more for all of Digital Marketing)
Department Resources:
TDA Project Life Cycle
Refer to the table of contents below to navigate to the tool, resource, or document you need in order to best serve your client, regardless of where they are in the TDA Project Life Cycle
1. TDA Onboarding
2. TDA Setup
Pixel Deployment
Engineering (DigiDragons) will deploy the pixel.
3. Maintenance (TDA)
4. Reporting (TDA)
Here you'll find the documents, tools, and training required by the Dealer Spike SEO and Juniper teams to generate monthly, 6-month, and Year-over-Year reports, as well as information on Report Calls.
5. Offboarding (TDA)
When the unthinkable happens, and a client wants to cancel their Digital Marketing Services, or even their website entirely, there is an escalation pathway that must be followed. We want to retain any and all clients that we can, so make sure you're doing your due diligence to hear your clients' concerns and address them appropriately.
General Information
Here you'll find some broad, department wide information we'd like you to keep handy, things like frequently asked questions, and the overall process workflow.
New Around Here?
Given the current size of the TDA team, there's not an immediate need for new hire training. However, the hope is this team will grow over time as more and more dealers realize who beneficial TDA campaigns are to their overall Digital Marketing success. As such, a training plan has been established, though none of the trainings outlined currently have courses. As time permits in Q3 or Q4 2020, this should be addressed to ensure the department is set up for success.
Looking for something else? Click here to navigate to the Digital Marketing home page on Confluence!
0 Comments