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In this section, you'll discover the tools, training, and resources utilized by both the LV SEM and Juniper teams to facilitate the setup of LV SEM campaigns for new clients. |
ARI SEM Specialists
- Create a Fluency account
- For most accounts, after launch, Fluency will automatically create a Google Ads account
- Double check Fluency account set-up after launch
- Check that the extensions created by Fluency have been set-up correctly
- Check that the budget has been set-up correctly in Fluency budget correctly
- Create all relevant extensions that have not been created by Fluency
- If the account will not be set-up in Fluency, create the Google Ads Account
- Inform Juniper Google Ads Account has been created
- QA will double check all of Juniper's work
- The ARI SEM QA Contact is Delight Silva
- Configure Audiences/Segments
- Configure Dynamic Remarketing Campaigns/Ads
- Change the Conversion settings in the Google Ads Account
- Request a link for Google My Business (GMB) access through the Google Ads Account
- Add the client to the SEM QA Trello Board
Pre-Launch Resources
- Insight365 (CRM)
- ARI SEM First Month Tasks (Juniper)
- Google Tag Manager (GTM)
- Google Analytics (GA)
- Fluency
- Google Ads
- Facebook Ads
- NinjaCat
- SEM QA Trello Board
- SEM Department Logins
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Launching
ARI SEM Specialists
- Launch the account from Fluency
- Double check the Fluency and Google Ads account for accuracy
- Send a go-live email to:
- Accounting
- Account Managers
- Digital Marketing Operations Team
- Go-Live Distribution List
- Digital Marketing Sales Team
- Ensure the correct credit card has been applied to the correct account
- Google Ads
- Facebook Ads
Now that you've completed Set-Up (ARI SEM), it's time to move on to 3. Maintenance (ARI SEM) of the ARI SEM Project Life Cycle!