Page Comparison

Create a Import File for the Client’s Inventory

1. Create Google Sheet and Tabs for Importing Inventory

   1. More Information Required Here

1. 1. Login to the appropriate Google Account

      1. DS/ARI - sem@dealerspike.com

      2. Ignite - TBD

      3. Ignition - TBD

   2. You will need to create two copies of Google Sheets

      1. Import the Feed and Transform

      2. Export to Google Ads

   3. Dynamic Remarketing File #1

      1. Copy and Rename the Sheet with the Client’s Name

         1. Example: Pete’s RV - DR 1

      2. Replace the domain with “A1” of tab “1. Feed” with the clients domain

      3. Verify the Export Data Has Correct/Formatted Data

      4. Copy the Sheet ID for this Sheet

   4. Dynamic Remarketing File #1

      1. Copy and Rename the Sheet with the Client’s Name

         1. Example: Pete’s RV - DR 1

      2. Replace the “PASTE SHEET ID HERE” with the Sheet ID above

      3. Verify Data Populates

Setup Google Ads Feed

1. Navigate to "Tools & Settings" > "Setup" > "Business data."

2. Click on the "+" button and select “Dynamic Ad Feed” with:

   1. Business type: Custom

3. Fill out the Name of the Feed

   1. “Dealer Name“ DR Auto

   2. Select Google Sheets for Uploading a File

   3. Link The Correct Sheet and Populate the Fields/Columns

      1. Note: Only takes in one tab, so Google Sheet has to have only one tab

4. Click the New Feed to See Verify Data

Create a Dynamic Remarketing Campaign

1. Click on "Campaigns" > "+ New Campaign"

   1. "Display" as the campaign type

   2. "Standard display campaign" as the subtype

2. Enter your campaign name “Dynamic Remarketing”

3. Finalize the rest of the campaign settings

Create an Ad Group for Dynamic Remarketing

1. Click on "Ad group"

2. Add a New Ad Group

   1. Edit/Rename with the Pencil Icon

      1. “Dynamic Remarketing”

3. In the "Targeting" section, select "Audience Segments" and choose "Vehicle Detail Page Visitors - 90 Days"

4. Create Dynamic Ads

   1. Select “Upload Display Ads”

   2. Upload the the dynamic files

      1. With the client’s assets

   3. In the "Dynamic ads" section, turn on "Use dynamic ads" and select your feed

   4. Repeat two more times for another set of ads

Verify

1. Review Campaign to verify all Ads