On this page we will look at how in SEO we utilize internal linking to improve site architecture for Google and in turn impact rankings.

This page is largely context for the Content writing team to understand how internal linking is used as well as to provide some additional background as to why including internal links in content is important for the success of an SEO campaign.

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Embedded images are from this original source: https://backlinko.com/hub/seo/internal-links