In this guide, we will review the basics of writing content from an SEO perspective. This is intended to be an overview to give high-level direction and guidelines.

Pages

• SEO Writing

• Meta Description

• Internal Linking

• Semantic SEO

• LSI Keywords

Notes

• Content Writer sections are directly relevant to the Content Writing team and provide guidance on creating content with SEO in mind.

• SEO Context sections are included to provide context for the wider SEO process in which Content Writing takes place.

Related Resources

• Content Writing Quick Reference Guidelines