Module: How to Use Keywords
- Kyle Sharrer
- Grant Gooch
Follow the reading materials to learn about the process of conducting targeted keyword research for clients.
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Introduction to Keywords
Learning what keywords are and how to determine their value to a site:
Read Chapter 1: Mangools: Keyword Research Basics
Do not complete the Keyword Research Test at the end of the Mangools reading until you have completed the rest of this module.
Where to Find Relevant Keywords
Identifying high-value keywords through research tools and by knowing your niche:
Read Chapter 2: Mangools: How to Find Keywords
Learning important terminology in this chapter:
Fat head vs Long-tail keywords.
Seed keywords.
What Tools to Use for Keyword Research
Introduction to the tools that allow us to conduct proper keyword research.
The Trainer will present each of the following tools once the provided reading from above is finished:
Read: OuterBox: How To Use Google Search Console for Keyword Research and SEO
Important Note
You will need to have access to either the SEO or SEM Chrome profiles in order to be able to use Keyword Planner or GSC.
Analyzing the Value of Keywords
How to evaluate keywords to determine their value on-site.
Understanding keywords by Relevance, Popularity, and Difficulty.
Read Chapter 3: Mangools: How to Analyze Keywords
Using Keywords On-Site
How to utilize keywords in context to increase a webpage’s SEO value:
Read Chapter 4: Mangools: How to Use Keywords
Learn how to pick a primary (focus) keyword to build around.
Learning important terminology in this chapter:
Pillar vs Cluster content.
Latent Semantic Indexing (LSI).
Keyword stuffing and keyword density:
Read: Keyword Stuffing: Mangools: Keyword Stuffing
Read: Keyword Density: Mangools: Keyword Density