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This page covers information related to completing content for IRV clients.

The Background

 Who is IRV?

“IRV” refers to a company acquired by Leadventure that serves a handful of RV dealerships. There are over 100 clients and the group receives 400+ content pieces a month.

Starting in January 2025, the DS/ARI content team began fulfilling content for them.

 Is the Content Process the Same as the DS/ARI Process?

The end goal is for the IRV process to be exactly the same as the DS/ARI process.

This streamlining will maximize efficiency - both of the specific process and by allowing other content writers to help out if/when the dedicated IRV content writer is out-of-office.

There are currently a few nuanced differences, which are detailed in the process part of this guide.

 How Do the DS/ARI and IRV Content Processes Compare?

This table shows the similarities (cell background green color) and differences (cell background yellow color) between the content processes.

DS/ARI

IRV

Where the Content Lives

In Google Drive, in the CONTENT: Dealer Spike folder and the CONTENT: ARI folder

(Previously, in the website uploading tool)

Now - In Google Drive, in the CONTENT: IRV Folder

Who Decides the Keyword Focus

The rep

The rep

Who QA-s the Content

The QA team as needed

Pablo, when putting the content through ICC

How are writers alerted to an issue needing their attention

The rep messages on Teams

or

The rep leaves a message in the Chatter

Pablo leaves a message in the Chatter

Fulfillment Task -

The Due Date

The date the writer sends the task onto the next step in the pipeline

The date the writer sends the task onto the next step in the pipeline

Fulfillment Task -

The Owner

Stays the writer

Changes to Pablo Ponce

Fulfillment Task -

The Queue

Changes from “DS/ARI Content Team” to “DS/ARI Juniper Team PF”

Exception: If the piece needs QAing, the queue will change to “DS/ARI QA Team”

Stays the same “Ignite SEO PF”

Fulfillment Task -

The “Actions Taken” Field

Describes the type of content (Article, Pagefooter, etc.)

Describes the type of content (Article, Pagefooter, etc.)

Fulfillment Task -

The “Task Details/Instructions” Field

Contains the WD## Link

Added by Juniper

Contains the WD## Link

Added by Juniper

Fulfillment Work Done -

The “Content Focus”

Keyword from rep
Writer adds topic following File Name/Rewrite Index format

Keyword from rep
Writer adds topic following File Name/Rewrite Index format

Fulfillment Work Done -

Completed Piece URL

The Google Doc link

The Google Doc link

 Have the IRV Dealers Completed the Dealer Intake Form?

Not yet.
Plans are in the works to develop an intake process for these clients. Once dealers provide more information in an intake, that information will be added to their Salesforce accounts and Lyra will add the relevant information to the dealer’s Dealer Info in the Ongoing Fulfillment Chatter.

The Content Process

 Before the Writers Can Start...

The Task

Completed By

The dealer’s Dealer Info is added to their Ongoing Fulfillment Chatter
(This contains how the dealer wants their name written in content, their physical location, and any target locations. It also contains hyperlinks to the dealer’s website, content folder, and fulfillment work done)

Lyra Freely
(Madison Garner in Salesforce)

The Fulfillment Task is created and assigned to the “Ignite SEO PF” queue.

(This ensures it shows up on the Report, which the Content Team uses to identify content needing to be written).

TBD

The Fulfillment Task is updated with the hyperlink to the WD## entry (in the “Task Details/Instructions” section).

(This ensures the writer completes the right assignment for that dealer for that month).

Juniper

The Fulfillment Work Done has the type of content described in the “Content Type” section.

(This lets the writer know whether they should be writing an article or a pagefooter, which have different submission requirements).

The Rep

The Fulfillment Work Done has the keyword described in the “Content Focus” section.

(This lets the writer know what the content piece should be about, such as a broad product like “RVs”, a specific product like “Travel Trailers”, or a brand’s product like “Forest River Travel Trailers”)

The Rep

  1. See the available tasks found in the report

 Image

Here is what the report looks like.

Step 1.PNG

  1. Open up a Fulfillment Task

 Image

It will be called “Content Piece” and found in the “Fulfillment Task - Fulfillment Task Name” column

Step 2.PNG

When you click on it, you’ll see this:

Step 3.PNG

  1. Change the owner to yourself and un-select the “Send Notification Email” button

 Image

It should look like this:

Step 3A.PNG

  1. Scroll down to the “Fulfillment Task Details” section and open the link in the “Task Details/Instructions” section

 Image
Step 4.PNG

  1. See what the content type (article, pagefooter, etc.) and the keyword focus (RVs, travel trailers, Forest River travel trailers, etc.)

 Image
Step 5.PNG

Resources

  • Sheets - List of IRV clients going into February 2025

  • Salesforce - List of IRV clients

  • Salesforce - List of open content tasks for IRV clients

  • Excel - List with Dealer Info for IRV clients (Sonelle’s clients)

  • Drive Folder - Home to the IRV clients' Dealer Folders

Projects

January Content Fulfillment - In Progress

  • Lyra | Go through the RV Up for Grabs folder and utilize as much content as possible for January requests
  • Lyra | Go through the Fix Me: Generic Content folder and utilize as much content as possible for January requests
  • Lyra | Assign pieces that are not UFG eligible to Elizabeth

Record Keeping

Record keeping in case it’s useful down the road

 The Process

  1. See the requests needing fulfillment in the report

  2. Change Fulfillment Task Owner to self

  3. Create/Move the document into the Dealer’s folder

  4. Complete the piece

  5. Fulfillment Work Done:

    1. Add the URL to the WD## in the “Completed Piece URL” section

    2. Update Content Focus to match File Name/Rewrite Index Format

  6. Fulfillment Task:

    1. Change “Due Date” to current date

    2. Change Owner to Pablo

    3. Change “Actions Taken” to type of content (article, pagefooter, DC)

 Dealer Info

All the information came from the SEO AI Generator resource (the “Dealer Info” tab), using the version in January 2025. The only available information (due to these dealers not completing the dealer intake questionnaire yet) was the dealer’s preferred name and their physical location(s).

 Content Folders

There is the main Google Drive folder CONTENT: IRV where each dealer folder lives in a sub-folder using the standard Dealer Folder format “Dealer Name (State Abbreviation) Salesforce ID”.

Given that the IRV clients received content before joining the standard DS process, and this content was uploaded into the team’s website tool, these Google Drive folders do not contain all the content that our company has created for the client.

It should be assumed that duplicate article topics are not a concern for these clients.

 Completed Projects

Before Content Fulfillment Can Begin:

  • Lyra | Create a folder for each IRV client within the “CONTENT: IRV” folder
  • Lyra | Add Dealer Info for each IRV client