This page covers information related to completing content for IRV clients.

The Background

Who is IRV?

“IRV” refers to a company acquired by Leadventure that serves a handful of RV dealerships. There are over 100 clients and the group receives 400+ content pieces a month.

Starting in January 2025, the DS/ARI content team began fulfilling content for them.

Is the Content Process the Same as the DS/ARI Process?

The end goal is for the IRV process to be exactly the same as the DS/ARI process.

This streamlining will maximize efficiency - both of the specific process and by allowing other content writers to help out if/when the dedicated IRV content writer is out-of-office.

There are currently a few nuanced differences, which are detailed in the process part of this guide.

How Do the DS/ARI and IRV Content Processes Compare?

This table shows the similarities (cell background green color) and differences (cell background yellow color) between the content processes.

	DS/ARI	IRV
Where the Content Lives	In Google Drive, in the CONTENT: Dealer Spike folder and the CONTENT: ARI folder	(Previously, in the website uploading tool) Now - In Google Drive, in the CONTENT: IRV Folder
Who Decides the Keyword Focus	The rep	The rep
Who QA-s the Content	The QA team as needed	Pablo, when putting the content through ICC
How are writers alerted to an issue needing their attention	The rep messages on Teams or The rep leaves a message in the Chatter	Pablo leaves a message in the Chatter
Fulfillment Task - The Due Date	The date the writer sends the task onto the next step in the pipeline	The date the writer sends the task onto the next step in the pipeline
Fulfillment Task - The Owner	Stays the writer	Changes to Pablo Ponce
Fulfillment Task - The Queue	Changes from “DS/ARI Content Team” to “DS/ARI Juniper Team PF” Exception: If the piece needs QAing, the queue will change to “DS/ARI QA Team”	Stays the same “Ignite SEO PF”
Fulfillment Task - The “Actions Taken” Field	Describes the type of content (Article, Pagefooter, etc.)	Describes the type of content (Article, Pagefooter, etc.)
Fulfillment Task - The “Task Details/Instructions” Field	Contains the WD## Link Added by Juniper	Contains the WD## Link Added by Juniper
Fulfillment Work Done - The “Content Focus”	Keyword from rep Writer adds topic following File Name/Rewrite Index format	Keyword from rep Writer adds topic following File Name/Rewrite Index format
Fulfillment Work Done - Completed Piece URL	The Google Doc link	The Google Doc link

Have the IRV Dealers Completed the Dealer Intake Form?

Not yet.
Plans are in the works to develop an intake process for these clients. Once dealers provide more information in an intake, that information will be added to their Salesforce accounts and Lyra will add the relevant information to the dealer’s Dealer Info in the Ongoing Fulfillment Chatter.

The Content Process

Before the Writers Can Start...

The Task	Completed By
The dealer’s Dealer Info is added to their Ongoing Fulfillment Chatter (This contains how the dealer wants their name written in content, their physical location, and any target locations. It also contains hyperlinks to the dealer’s website, content folder, and fulfillment work done)	Lyra Freely (Madison Garner in Salesforce)
The Fulfillment Task is created and assigned to the “Ignite SEO PF” queue. (This ensures it shows up on the Report, which the Content Team uses to identify content needing to be written).	TBD
The Fulfillment Task is updated with the hyperlink to the WD## entry (in the “Task Details/Instructions” section). (This ensures the writer completes the right assignment for that dealer for that month).	Juniper
The Fulfillment Work Done has the type of content described in the “Content Type” section. (This lets the writer know whether they should be writing an article or a pagefooter, which have different submission requirements).	The Rep
The Fulfillment Work Done has the keyword described in the “Content Focus” section. (This lets the writer know what the content piece should be about, such as a broad product like “RVs”, a specific product like “Travel Trailers”, or a brand’s product like “Forest River Travel Trailers”)	The Rep

See the available tasks found in the report

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Here is what the report looks like.

Open up a Fulfillment Task

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It will be called “Content Piece” and found in the “Fulfillment Task - Fulfillment Task Name” column

When you click on it, you’ll see this

Resources

Sheets - List of IRV clients going into February 2025
Salesforce - List of IRV clients
Salesforce - List of open content tasks for IRV clients
Excel - List with Dealer Info for IRV clients (Sonelle’s clients)
Drive Folder - Home to the IRV clients' Dealer Folders

Projects

January Content Fulfillment - In Progress

Lyra | Go through the RV Up for Grabs folder and utilize as much content as possible for January requests
Lyra | Go through the Fix Me: Generic Content folder and utilize as much content as possible for January requests
Lyra | Assign pieces that are not UFG eligible to Elizabeth

Record Keeping

Record keeping in case it’s useful down the road

The Process

See the requests needing fulfillment in the report
Change Fulfillment Task Owner to self
Create/Move the document into the Dealer’s folder
Complete the piece
Fulfillment Work Done:
1. Add the URL to the WD## in the “Completed Piece URL” section
2. Update Content Focus to match File Name/Rewrite Index Format
Fulfillment Task:
1. Change “Due Date” to current date
2. Change Owner to Pablo
3. Change “Actions Taken” to type of content (article, pagefooter, DC)

Dealer Info

All the information came from the SEO AI Generator resource (the “Dealer Info” tab), using the version in January 2025. The only available information (due to these dealers not completing the dealer intake questionnaire yet) was the dealer’s preferred name and their physical location(s).

Content Folders

There is the main Google Drive folder CONTENT: IRV where each dealer folder lives in a sub-folder using the standard Dealer Folder format “Dealer Name (State Abbreviation) Salesforce ID”.

Given that the IRV clients received content before joining the standard DS process, and this content was uploaded into the team’s website tool, these Google Drive folders do not contain all the content that our company has created for the client.

It should be assumed that duplicate article topics are not a concern for these clients.

Completed Projects

Before Content Fulfillment Can Begin:

Lyra | Create a folder for each IRV client within the “CONTENT: IRV” folder
Lyra | Add Dealer Info for each IRV client

IRV - Content Fulfillment