This article will detail the two types of VDP buttons, as well as how they are set up and function by default. It will also make some recommendations on ways to potentially override or change the buttons as needed.
Types of VDP Buttons
There are two “types” of VDP buttons, also referred to as CTAs or Call to Action. ICC lists these as “Buttons” and “Links.”
Buttons are the larger, more colorful buttons, and Links are the smaller, less obvious items below.
Available VDP Functions
There is a specific list of the default buttons that the VDP can have. Some are, by default, included in the Buttons list, and others are by default included in the Links list. However, the two are interchangeable, and you can use either one in either section.
The list is as follows:
Button Name | Function | Default Location | Default Appearance Conditions |
|---|---|---|---|
GLP (Get Lowest Price) | Pops up a form that sends a lead to the dealer requesting a better “hidden” price for the unit. This feature has several settings in regards to how it displays and which units are marked with it which can be found in the Setting Up GLP and Adjusting GLP Settings articles. | Button area | Depends on GLP settings |
Contact (Contact Sales) | This by default pops up a simple contact form that allows the user to contact the dealership. The unit that this button is clicked on will be included in the lead the dealer receives so they know which unit the user was contacting them from/may be interested in. | Button area | Appears on all units if enabled |
Make Offer (Make Offer) | This by default pops up a form which is mostly a default contact form, but contains an extra field where the user can input a monetary offer for the unit. | Button area | Appears on all units if enabled |
Request Info | Button area | Appears on all units if enabled | |
Payment Calculator | Link area | Appears on all units if enabled | |
Credit App | Link area | Appears on all units if enabled | |
Send to Friend | Link area | Appears on all units if enabled | |
Print Page | Link area | Appears on all units if enabled | |
Brochure | Link area | Appears on all units that have a brochure | |
Window Sticker | Link area | Appears on all units that have a window sticker |
Changing Button Order
Coming soon
Changing Default Button Text
Coming soon
Changing Default Button Forms
Coming soon
Hiding Buttons
Coming soon
Adding More Buttons
See article Add New VDP Button.