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Purpose:

Roles: All SEO Reps

Last Updated:

Tools and External Resources

  • Salesforce

  • Accuranker

  • DS Platform

  • Spark Platform

Task: Campaign Plan and Keyword Update

Connection Between Keyword List and Campaign Plan

Update Campaign Plan

Find the “Fulfillment Work Done” Record

Check Current Focus

Add 7th Month Focus

Justify the Focus

Add Linking for 7th Month Focus

Update Keyword List

Navigating Accuranker

Add/Remove Keywords

Group Keywords

Gain New Insights

Effects On Reporting

Accommodating Client Requests

Task: Monthly On-site SEO

Open Task & Fulfillment Work Done Record

Verify Focus Viability

Create New Page (optional)

Optimize the Page

  • Title Tag:

    1. Format: 'Keyword’ For Sale | ‘Location’ | ‘Keyword Variant'.

    2. Limit: 580px. Use relevant keywords and ensure trademarks are correct.

  • H1 (Header):

    1. Format: 'Keyword’ For Sale in/near ‘Location'.

    2. One-line limit; should match the primary focus.

  • Meta Description:

    1. Length: 120–140 characters (max: 160).

    2. Highlight the page’s value, include keywords, and add a call-to-action (CTA).

  • Featured Banner:

    1. Character limit: 320–350.

    2. Incorporate keywords, locations, dealership name, and a CTA.

  • Internal Link Structure:

    1. Link parent and child pages with clear, matching labels.

Update “Fulfillment Work Done” Record

New Content Flow - AI Generation Sheet

  1. Audit FWD Records

  2. Pull Reports

    1. Accounts with active SEO

    2. Accounts with SEO rep

    3. Active SEO Ongoing Fulfillment

  3. Use those to update the Dealer Info tab to reflect current clients

  4. Identify client issues and resolve

  5. Pull all FWDs for current month

  6. Cross-reference based on Account Name

  7. Move to rep specific sheets

  8. Generate content for each rep

  9. Reps audit content and refine

  10. QA checks

  11. QA corrections complete

  12. Juniper posts content

Task: Monthly Account Summary

Why It’s Important

Check Tools for Insights