This SOP is a work in progress. If you notice anything that is out of date, could be more clear, or could be more efficient please update the SOP or add a comment to start a conversation.
Purpose:
The purpose of this document is to learn how to create quality SEO content for the search results page (SRP) optimization portion of your monthly tasks. You will learn how to find the monthly focus, successfully complete the work, and check to ensure it adheres to best practices, then record that it has been completed.
SRPs are often referred to by others at LeadVenture as “Inventory List Pages” or “ILPs”.
Inputs:
Complete SRP on-site work for an assigned client that is 3+ months into their SEO campaign.
Record work and ensure the Client Sheet is up-to-date.
Record work and ensure the Monthly Sheet is up-to-date.
This guide is NOT for clients in the first or second month of an SEO campaign.
In this step, you will pick a client whose on-site work for the month has not been completed yet.
Navigate to your section of the Monthly Sheet.
Start at the top of your section and work your way down to find a dealer that is 3+ months into their campaign.
You can see what month they are in Column I (
) or Column J ().
Look for a client with a blank cell in Column K (
) or Column N (). Open the client’s website.
The client websites are hyperlinked in Column B on both Monthly Sheets.
Open the client sheet.
The URLs for Client Sheets are linked in Column C on both Monthly Sheets.
*This is the Monthly Sheet.
The Monthly Sheet looks the same, the only difference is the columns are not aligned with this DS example.
(*Click on the photo to enlarge and see all notes.)
In this step, you will learn where to find the on-site focus for the month.
In the Client Sheet: Navigate to the tab labeled “Work Done Import”.
This tab will commonly be referred to by reps and other teams as the “WDI Tab”.
Find the row(s) for the current month.
Depending on what package the client is, there are usually multiple rows for each month. Your on-site focus should be in a row with the Content-Type (column H) labeled as “Inventory - Header” or “Audit”.
After you’ve found the monthly focus, check the cells in column K (AM Call Notes) and column L (To-Do) for any notes.
There might be notes from the Account Managers to update the campaign plans, and if so, input those changes.
There might be URLs or other notes in the “To-Do” column left by previous reps regarding work that needs to be completed in that month.
Check the “Client Info” tab for information regarding target locations, seasonality, and key manufacturers/brands.
*NOTE: Leave both the Monthly Sheet & Client Sheet open. You will come back to them once the on-site work is complete.
Work Done Import Tab:
(*Click on the photo to enlarge and see all notes.)
Client Info Tab:
(*Click on photos to enlarge and see all notes.)
In this step, you will find out how to check if the page you’re going to work on already exists on the site.
First, check the homepage.
Are there any buttons leading to inventory types or specific manufacturers? (Example below.) If there are and one of them matches your focus, click to see if it goes to an SRP or the showroom. If it takes you to an SRP, then your page exists. If it takes you to the showroom or pops out into a new tab, then your page does not exist.
Second, check the navigation bar. Most sites have a button in the navigation bar labeled “Inventory” that drops down.
Sometimes this button is labeled as “Showroom” or something related to the inventory they carry such as “Powersports”.
Once you’ve expanded the navigation bar, look to see if any of the buttons match your focus for the month. If so, again click on it to see if it takes you to an SRP, the showroom, or pops into a new window. If you land on an SRP, then your page exists. If you end up anywhere else, then it does not exist.
Third, check the top-level inventory pages.
If your focus does not specify being used or pre-owned, then look on the “All Inventory” and “New Inventory” pages. Some sites might have both or just one of those two options. If your focus is specific to used or pre-owned, look on the “Used Inventory / Pre-Owned Inventory” page.
Along the top of the SRP (and sometimes the bottom for
only), there will be buttons. This is our internal link structure. You will see either vehicle categories/types or manufacturers/brands. Navigate through these buttons to see if a page for your focus exists. If a button takes you to the inventory you’re looking for, then your page exists. If you do not find a page that matches your focus, then your page does not exist.
Go to Step 4, then Step 5: If you do not find the page.
Go to Step 6: If you do find the page.
Here, you will learn how to use Google Search Console (GSC) to determine if a page already exists on the site or not.
In order to check to see if a page already exists on a website, navigate to Google Search Console in one of the shared SEO Google Chrome Profiles.
If you are not logged into one of the shared Chrome Profiles, navigate here and follow the directions to gain access.
In Google Search Console, look up the client's domain in the search bar.
Next, select Performance* in the left-side menu. This will direct you to Clicks, Impressions, and CTR performance within the given timeframe of the client.
On this page, scroll down to the section with the top menu that lists Queries, Pages, Countries, Devices, Search Appearance, and Dates.
Select the Pages option.
While in this view, select the Filter Rows option (represented by the three bars on the right side of the window) to open up a menu for how you want to organize the data.
Select Top Pages.
After you filter for Top Pages, a search bar will generate at the top of the list. It will say Contains, followed by the search bar.
Within this search bar, pick a specific element of the URL you wish to locate (e.g., typing in "atvs" will generate a list with all the pages on the client's website that contain the keyword "atvs" in the URL).
To demonstrate, the below screenshots lay out each step to locate if a page for “Triton Trailers” exists within a client's website.
Here, you will learn how to create a new SRP for the site.
Dealer Spike:
On the client’s site, navigate to the top-level inventory page.
All / New Inventory, if not specified.
Pre-Owned / Used Inventory, if the focus is specified to be used or pre-owned.
Using the filters along the top of the page for a V6 site or along the lefthand side of the page for a V7 site, apply filters to bring up the inventory you’re looking for.
Make, Vehicle Type, and Category are the three main areas you’ll use to filter.
If a filter does not exist for your topic, then you can type the word into the “Search” bar and hit “Enter”.
Once you’ve applied filters and checked that the inventory showing up matched your focus, you’ll need to clean up the URL.
Dealer Spike URL Clean-Up: Watch the first three sections – V6, V7, and SEF.
After the URL has been cleaned up, you’ll need to delete any content that has bled down from the top-level SRP.
Use Step 6 to open the Inline Editor to remove any bleed down content after you create a new page.
Now you can move on to Step 6.
ARI:
On the client’s site, navigate to the top-level inventory page.
All / New Inventory, if not specified.
Pre-Owned Inventory, if the focus is specified to be used or pre-owned.
Using the filters along the left-hand side of the page, apply filters to bring up the inventory you’re looking for.
Make, Vehicle Type, and Category are the three main areas you’ll use to filter.
If a filter does not exist for your topic, then you can type the word into the “Search” bar.
Once you’ve found the SRP you will work on or created the page, you must check that that link is the canonical. Use the
ARI Canonical Go Forward Process to verify that.
Now you can move on to Step 6.
Use the “On-Site SEO Checklist” at the bottom of the page to ensure you complete all required updates and that you’re set up to pass QA.
The Top 5 On-Page Ranking Factors that Google looks at are the snippets you will edit on the SRP.
Title Tag
H1
Content: FeaturedBanner, PageFooter, & Alt. Images
Internal Link Structure
Meta Description
Dealer Spike:
To begin the process of optimizing snippets, start on the SRP you either found or created.
Duplicate the tab.
In the URL, remove anything after “.com/”.
After the “/” type in admin and hit “enter”.
This will open the Admin Panel, which is the backend for Dealer Spike websites.
Along the top of the Admin Panel, there is a row of icons. Click the second one labeled “Content”.
In the middle section, click the option labeled “Site Editing”.
Once that page loads, click on the left-hand button labeled “Begin Editing”.
Go back to your SRP and refresh the page.
The Inline Editor should show up along the top of the page and the snippet fields on the SRP will become editable.
Now you can move on to Step 7.
DON’T FORGET! Use the “On-Site SEO Checklist” at the bottom of this page after you’ve completed the on-site work to ensure all steps are completed and you’re set up to pass QA.
ARI:
In the CMS, you will need to pull up the account by entering the site URL into the Accounts search bar, which can be found by clicking on Dashboard on the left-hand side:
Once the account has been pulled up, scroll down to “Sites” and click the “Components” button.
The Title Tag and Meta Descriptions are housed within the Search Component, and the H1, Content (FeaturedBanner, PageFooter, & Alt. Images), and Internal Link Structure are housed within the SEO Content component.
Now you can move on to Step 7.
DON’T FORGET! Use the “On-Site SEO Checklist” at the bottom of this page after you’ve completed the on-site work to ensure all steps are completed and you’re set up to pass QA.
A title tag is what's going to show up in the browser tab and (most likely) the search engine results pages (SERPs).
Read through the On-Site Optimizations Best Practices for more information and examples.
The Title Tag has no exact limit, but shoot for around 580-620px*
It should include:
The Manufacturer/Model or Vehicle Type/Category of the page
Location
Keyword Variant
Title Tag Template: ‘Keyword’ For Sale | ‘Location’ | ‘Keyword Variants’
*NOTE: It is more important to include keyword variants than it is to worry about going past the suggested length.
EXAMPLES:
ATVs For Sale | Portland, OR | Quad Dealer
Powersports Vehicles For Sale in Orlando, FL
New RVs For Sale | Boise, ID | Camper Sales
Dealer Spike:
Write out your Title Tag.
Run it through Grammarly, then run it through Spotibo to check the character count.
Check any Manufacturers/Models in the Trademark Guide.
You will edit the Title Tag via the Inline Editor.
Click the </> icon on the Inline Editor.
The top box is for the Title Tag.
Delete the existing content in that box and paste in the Title Tag you have written.
Click the “Save” icon and refresh the page.
Once saved, you will see the changes reflected in the browser tab.
Now you can move on to Step 8.
ARI:
Write out your Title Tag.
Run it through Grammarly, then run it through Spotibo to check the character count.
Check any Manufacturers/Models in the Trademark Guide.
Within Components, you will scroll down to Search Component and click the settings gear icon to edit:
Once inside the component, you will copy and paste the title tag you created in a new line in the left-hand box under Custom SRP Titles, and paste the SRP URL starting with “/search/inventory” in the right-hand box. Remove the site’s domain and leave only the filtered section of the URL here.
Click the green check button to the right, then scroll to the bottom and click Save.
Scroll to the top where the dealer name is listed and click on that to pull up the dropdown menu, then click Publish Changes.
Now you can move on to Step 8.
A Meta Description generally informs and interests users with a short, relevant summary of what a particular page is about. It is a pitch to convince the user that the page is exactly what they're looking for.
Read through the On-Site Optimizations Best Practices for more information and examples.
In general, across all of our site pages, good meta descriptions should do the following:
Provide the value of the page to the user.
Basically, give the user a reason to click. Why should they follow your call to action?
Include a call to action.
Include primary and/or secondary keywords.
160 characters is the recommended limit, so don’t exceed that. If possible, you should ideally shoot for between 120-140 characters.
You can use the Spotibo tool to measure the characters; just ignore Spotibo’s comments and use it as a measuring tool only.
EXAMPLE: (You can find more examples in the On-Site Optimization Best Practices Guide)
You’ve never experienced winter thrills like you will on a snowmobile. Come see our sleds for sale today at Spanky's Snowsports in Pickle Lake, ON!
Need to improve your mobility and safety? Start browsing walking aids for sale at Pappy’s Medical in Pickle Lake, ON!
Dealer Spike:
Write out your Meta Description.
Run it through Grammarly, then run it through Spotibo to check the character count.
Check any Manufacturers/Models in the Trademark Guide.
You will edit the Meta Description in the same place as the Title Tag via the Inline Editor.
Click the </> icon on the Inline Editor.
The top box is for the Title Tag. The middle box is for the Meta Description.
Delete the existing content in that box and paste in the Meta Description you have written.
Click the “Save” icon and refresh the page.
You will not be able to see the Meta Description on the page directly. To view it, hold down “ctrl + u”. A new tab with the page’s source code will open. Towards the top, there will be a line of code labeled “
<meta name="description" content=". This line should now show the Meta Description you have written.
Now you can move on to Step 9.
ARI:
Write out your Meta Description.
Run it through Grammarly, then run it through Spotibo to check the character count.
Check any Manufacturers/Models in the Trademark Guide.
Within Components, you will scroll down to Search Component and click the settings gear icon to edit:
*NOTE: You are able to enter the Title Tag and Meta Description at the same page at the same time; you do not have to exit and re-enter the page after optimizing the title tag.
Once inside the component, you will copy and paste the meta description you created in a new line in the left-hand box under Meta Description & Keywords, and paste the SRP URL starting with “/search/inventory” in the right-hand box. Remove the site’s domain and leave only the filtered section of the URL here.
Click the green check button to the right, then scroll to the bottom and click Save.
Scroll to the top where the dealer name is listed and click on that to pull up the dropdown menu, then click Publish Changes.
Now you can move on to Step 9.
H1 is an HTML heading, and it's usually the largest and most important heading on a web page.
H1s help users and search engines understand what your page is about.
They reassure users that they've found what they're searching for.
A page title can confirm page content if Google revises your title tag.
They keep readers engaged and on your page.
Read through the On-Site Optimizations Best Practices for more information and examples.
What Should Be Included in H1?
The manufacturer/model or vehicle type/category
“For Sale in/near”
For Sale should always be capitalized.
The primary target location.
It should not go past one line. If it wraps around to two lines, you need to shorten it.
H1 Template: ‘Keyword’ For Sale in/near ‘Location’
EXAMPLE:
Powersports Vehicles For Sale in Portland, OR
Can-Am® ATVs For Sale near Nashville, TN
Pre-Owned RVs For Sale in San Diego, CA
Dealer Spike:
The H1 is edited directly on the SRP after you’ve enabled the Inline Editor.
Editable (h1) is the snippet you are looking for. It’s along the top of the SRP in big font and oftentimes colored.
If there is an existing H1 in the box, delete it.
Write your H1.
Run it through Grammarly and double-check that the location is correct.
Click the “Save” icon and refresh the page.
Now you can move on to Step 10.
ARI:
The H1, Content, and Internal Link Structure are all housed in the SEO Content Component in the CMS and can all be edited at once.
Within Components, scroll down to the SEO Content component and click the settings gear icon to edit:
Under SEO Controls, you will see an instance created for every SRP, and when you expand, you can see spaces for the Banner Data H1, Description (which is where the featured banner goes), Banner Image and Image Alt Tag, as well as a space to enter the SRP URL section under Parameter Controls.
Click the blue “+” button at the bottom of the SEO Controls list to create a new component instance, then click the right-facing arrow next to “No Title” to expand the new instance.
*NOTE: The link structure can be created in advance in the second month of SEO services, which requires component instances to be created ahead of time and include the parameter controls, H1, and navigation buttons for each page. Be sure to check for a pre-made instance to edit before creating a new instance.
Write your H1 and paste it in the H1 line. This will also change the name of the component instance to match, making it easier to find in the future.
Run it through Grammarly and double-check that the location is correct.
At this time, you will also need to fill in the parameter controls so that the content within this instance reflects on the correct page of the site:
Grab the entire URL for the SRP you are optimizing, then remove everything before the filters selected, including /search/inventory.
Paste the filtered parameters into the Parameter Controls line.
EXAMPLE:
Full SRP URL: https://www.powerlodgebrainerd.com/search/inventory/availability/In%20Stock/usage/New/type/Electric%20Bicycle
Search Component URL that is entered for title tags and meta descriptions: /search/inventory/availability/In%20Stock/usage/New/type/Electric%20Bicycle
SEO Content component Parameter Controls to enter: availability/In%20Stock/usage/New/type/Electric%20Bicycle
Scroll to the bottom of the page and click Save.
Now you can move on to Step 10.
The content at the top of an SRP is referred to as the “FeaturedBanner” This is a prominent element that highlights the inventory shown on the page, and it's designed to draw the user's attention and encourage engagement.
The FeaturedBanner limit is 320-350 characters (general rule).
FeaturedBanners should include:
1-2 mentions of the primary keyword and 1-2 mentions of keyword variants.
1-2 mentions of the target location.
A call to action (typically in the last line).
A mention of the dealership type OR the actual dealership name.
EXAMPLE:
Whether it's for getting around after the blizzard or tearing up the mountains, our Polaris® INDY® snowmobiles for sale can get you where you want to go! Built with the latest features, a Polaris® INDY® sled will elevate your winter rides. Visit us in Kalamazoo, MI, and find your Polaris® INDY® snowmobile today!
Leave no road untravelled when you choose an Indian® cruiser motorcycle! Whether you’re a beginner or an experienced rider, our dealership carries a wide range of Indian® cruiser motorcycles to suit every budget and skill level. Stop by our dealership in Bremerton, near Seattle, WA, to find an Indian® cruiser bike for your next ride!
Dealer Spike:
Write your FeaturedBanner.
Run it through Grammarly & Spotibo. Then, double-check that any locations used are correct.
No mention of pricing or verbiage regarding deals/promotions are allowed in content on Harley-Davidson® sites.
If there is existing content in the “featuredbannerbelowh1” snippet, you have two options:
Paste your newly written content over the existing content in the on-page snippet.
DO NOT delete any existing link structure buttons on the page.
Click the “Save” icon and refresh the page.
Navigate to the Admin Panel tab you have open.
In the row of icons along the top, click the last one labeled “DS Admin”.
In the middle section, click on “Manage Snippets”.
On the right-hand side, the third one down, expand “Select Page Content”.
Scroll to find your page under “Page: xallinventory / Page: xnewinventory / Page: xpreownedinventory”.
You’re looking for a line that starts with“featuredbannerbelowh1” and has the page filters after it. (*See Example).
On the left-hand side, click the top box labeled “Source”.
Delete the lines with the old content and paste your newly written content in the same spot.
Again, DO NOT delete any existing link structure code.
Click the “Save” button on the right-hand side, then refresh the SRP to verify the changes have been made.
EXAMPLE:
If you’re working on a Polaris ATVs page that’s on an xNewInventory page, the line you want would be: featuredbannerbelowh1 make=polaris,vt=atv
Now you can move on to Step 11.
ARI:
Write your FeaturedBanner.
Run it through Grammarly & Spotibo. Then, double-check that any locations used are correct.
You should still be inside the SEO Content component after adding the H1. Scroll down to “Description (HTML)” and paste the featured banner into the text box.
Scroll to the bottom of the page and click Save.
Now you can move on to Step 11.
When writing an image alt, to provide the best experience for the vision-impaired and capture some SEO value, here are things to keep in mind:
Describe the image, and be specific.
Use both the image's subject and context to guide you.
Include the make/vehicle type; plus the model if it’s easily found.
Bonus points for color!
People if there are some. (Use gender-neutral language, such as “people” or “person”.)
The action.
The background and/or setting.
Keep your alt text fewer than 125 characters.
Screen-reading tools typically stop reading alt text at this point, cutting off long-winded alt text at awkward moments when verbalizing this description for the visually impaired.
Don't start alt text with "picture of..." or "Image of..."
Jump right into the image's description. Screen-reading tools (and Google, for that matter) will identify it as an image from the article's HTML source code.
Dealer Spike:
All images added to SRPs on Dealer Spike come from the Juniper Trims database.
“ctrl + f” and search for a manufacturer that the client carries and relates to the page you’re working on.
Example: If you’re working on an ATVs page and they carry Can-Am ATVs, then you would search for “Can-Am”.
Click on the manufacturer name, then click on the specific inventory type you’re looking for.
Find a model similar to the inventory on the client’s website.
Hint: You can “ctrl + f” and search for a model name.
Click on one of the available models. When the page loads, there will be three tabs under the photo. Click the middle one labeled “PHOTOS”.
If there are photos of a person operating or using the vehicle/equipment, that should be your first choice.
If stock photos* are the only option, then you can pick from them.
*The photo database has increasingly become filled with stock photos rather than action photos. For a stock photo, you can copy the title above the photo and use it as your image alt text.
Example: White 2024 Polaris® RZR XP 1000 Sport
Once you’ve picked a photo from the available options, click on it to enlarge it.
Right-click on the enlarged photo and select the first option: “Open image in new tab”.
Copy the URL from the new tab.
On the client’s website, click at the front of the featuredbannerbelowh1 box.
In the toolbar, select the photo icon.
Paste the image URL in the top line.
Copy + Paste the image alt text from Juniper Trims into the bottom line, or write the alt text yourself.
Be sure to include trademarks and check all grammar/spelling if you write the alt text yourself.
Click “Save” and refresh the page.
If the image shows up on the dealer site and expands to take up the entire page, delete the image. Then, reach out to the Juniper Team and ask them to check the CSS Code on the site.
Now you can move on to Step 12.
ARI:
All images added to SRPs on ARI come from either the Juniper Trims database or the ARI Photos Google Drive Folder.
“ctrl + f” and search for a manufacturer that the client carries and relates to the page you’re working on.
Example: If you’re working on an ATVs page and they carry Can-Am ATVs, then you would search for “Can-Am”.
Click on the manufacturer name, then click on the specific inventory type you’re looking for.
Find a model similar to the inventory on the client’s website.
Hint: You can “ctrl + f” and search for a model name.
Click on one of the available models. When the page loads, there will be three tabs under the photo. Click the middle one labeled “PHOTOS”.
If there are photos of a person operating or using the vehicle/equipment, that should be your first choice.
If stock photos* are the only option, then you can pick from them.
*The photo database has increasingly become filled with stock photos rather than action photos. For a stock photo, you can copy the title above the photo and use it as your image alt text.
Example: White 2024 Polaris® RZR XP 1000 Sport
Once you’ve picked a photo from the available options, click on it to enlarge it, then save it to your downloads on your computer.
Go back to the SEO Content component instance you are editing and scroll down to Banner Image.
Click on the Image Picker button which will pull up the File Browser, and select the Upload tab and click “Select Files” to upload the photo from your downloads:
After uploading the image, go to the Browse tab to select the image you need, then click the blue “Choose Selected” box:
Copy + Paste the image alt text from Juniper Trims into the “Image Alt Tag” line below the image, or write the alt text yourself.
Be sure to include trademarks and check all grammar/spelling if you write the alt text yourself.
Scroll to the bottom of the page and click Save.
Now you can move on to Step 12.
Internal linking is the process of hyperlinking to other helpful pages on your website. Internal linking is important for on-page SEO because internal links send readers to other pages on your website, keeping them around longer and thus telling Google your site is valuable and helpful.
On & sites, we use hyperlinking and buttons at the top of SRPs.
Dealer Spike:
Navigate to the Admin Panel tab you have open.
In the row of icons along the top, click the last one labeled “DS Admin”.
In the middle section, click on “Manage Snippets”.
On the right-hand side, the third one down, expand “Select Page Content”.
Scroll to find your page under “Page: xallinventory / Page: xnewinventory / Page: xpreownedinventory”.
You’re looking for a line that starts with“featuredbannerbelowh1” and has the page filters after it.
EXAMPLE: If you’re working on a Polaris ATVs page that’s on an xNewInventory page, the line you want would be: featuredbannerbelowh1 make=polaris,vt=atv
On the left-hand side, click the top box labeled “Source”.
Underneath the FeaturedBanner, insert this HTML code:
<div class="seobutton" style="margin-bottom:-10px; margin-top:-10px"> <ul> <li><a class="lead-button" href="____" role="button">___</a></li> <li><a class="lead-button" href="____" role="button">___</a></li> <li><a class="lead-button" href="____" role="button">___</a></li> <li><a class="lead-button" href="____" role="button">___</a></li> </ul> </div>
If you only need one or two internal links, you can delete lines 4-6. If you need more, copy + paste them above line 7.
In the first "____", this is where the href part of your URL goes. This is everything after the “/” and before the “#” (if relevant) in the URL for your SRP.
EXAMPLE:
https://www.peakpowersportsllc.com/new-utv-for-sale-sheridan-wy--inventory?condition=new&category=utility%20vehicle
The href for this URL would be the bolded part.
Remove the ____ and paste the href in between the quotes.
In the second "____", is where the label of the button goes.
Remove the ____ and paste the button name in between the ><.
EXAMPLE:
>Powersports Vehicles<
>New Boats<
>Pre-Owned RVs<
Click the “Save” button on the right-hand side, then refresh the SRP to verify the changes have been made.
The button label should be concise and accurately convey what type of inventory you will see when you click on it.
The button label should match whatever is written in the H1 on the page it is taking you to.
Buttons MUST go back and forth between parent and child pages.
If you made a brand new page for ATVs, there should be a button on the ATVs page leading you back to “Powersports Vehicles” and a button on the Powersports page leading you to “ATVs”.
If you did not create the page and a link structure already exists, click on the buttons to ensure they’re working and take you to the appropriate place.
You can also double-check the buttons via the Admin Panel.
Start at the top of this list to find them, then check the href and button label in the coding.
Make any edits, if necessary.
Click the “Save” button on the right-hand side, then refresh the SRP to verify the changes have been made.
ARI:
You should still be inside the SEO Content component after adding the H1, featured banner, and optimized image. Expand the component instance again for the SRP you are optimizing.
Underneath the image box and Image Alt Tag line, you will see a section called “Add Button”. The link structure is created on inventory pages by creating a structure of buttons that appear under the featured banner on each optimized page.
If the link structure was created in the second month of SEO services, then the buttons should already exist and no action is needed other than confirming that the button link paths link to and from canonical pages only.
Click the blue “+” button to add a new button. Two lines will appear labeled “Button Link Path” and “Button Label”.
The button label should be concise and accurately convey what type of inventory you will see when you click on it.
The button label should match whatever is written in the H1 on the page it is taking you to.
Paste the full URL of the parent page into the Button Link Path line, then fill in the Button Label line as well with what the button should say.
EXAMPLE:
Polaris ATVs (URL: https://www.powerlodgebrainerd.com/search/inventory/brand/Polaris%20Industries/type/ATV/usage/New) is a child page to the All ATVs page, so you must create a button labeled “All ATVs” within the Polaris ATVs component instance to link them.
Button Link Path: https://www.powerlodgebrainerd.com/search/inventory/availability/In%20Stock/type/ATV/usage/New
Button Label: All ATVs
After you create a button to link the parent page to the child page, you must then expand the parent page component instance and add a button to the new child page so that they link back and forth.
Buttons MUST go back and forth between parent and child pages.
If you made a brand new page for ATVs, there should be a button on the ATVs page leading you back to “Powersports Vehicles” and a button on the Powersports page leading you to “ATVs”.
EXAMPLE:
All ATVs (URL: https://www.powerlodgebrainerd.com/search/inventory/availability/In%20Stock/type/ATV/usage/New) is a parent page to the Polaris ATVs page, so you must create a button labeled “Polaris® ATVs” within the All ATVs component instance to link them.
Button Link Path: https://www.powerlodgebrainerd.com/search/inventory/brand/Polaris%20Industries/type/ATV/usage/New
Button Label: Polaris® ATVs
Scroll to the bottom of the page and click Save & Exit.
Scroll to the top where the dealer name is listed and click on that to pull up the dropdown menu, then click Publish Changes.
Refresh the SRP to confirm that the changes made are showing on the site.
Once you have completed the on-site work and recorded its completion in the Client Sheet, you must also record that it has been completed on the Monthly Sheet.
Find the row in your section for the client you just worked on.
In the “On-Site Optimization” cell, enter the date you completed the work.
Column K (
) or Column L ()If you completed it on the current day, you can quickly fill in the cell by holding down “ctrl + :".
*NOTE: For New Packages - If an inventory page was added to the link structure and had the H1 & meta information optimized during the second month, then no onsite optimization work would need to be completed by the SEO rep and therefore, a dash should be recorded in the On-Site Optimization cell of the monthly sheet. If On-Site Optimization has been recorded with a completion date, then that signifies that the SEO rep has done some form of on-site optimzation during the month and a corresponding WD URL should exist in the client sheet WD Import tab for QA to click on and check your work (even if inventory content has not yet been posted).
On-Site SEO Checklist:
- -ONLY: SRP link was verified as the canonical.
- You read through the SEO QA Guide.
- You read through the On-Site Optimization Best Practices.
- Keyword Focus and Keyword Variants were used in all snippets.
- Dealership Name and Locations (Primary & Secondary) are all checked for correct spelling and accuracy.
- ALL written content was run through Grammarly.
- ALL written content character limits were checked with Spotibo.
- ALL manufacturers and brands were checked in the Trademark Guide.
- ALL snippets (Title Tag, Meta Description, H1) & (FeaturedBanner and Pagefooter – if relevant) on the page have been optimized.
- You have SAVED and REFRESHED the SRP. (Double-check that all changes are live.)
- Work completed was recorded in the WDI Tab of the Client Sheet.
- Work completed was recorded in the On-Site Optimization column of the Monthly Sheet.
- Focus Keyword Group is set for reporting in SEOmonitor.
Outputs:
You have successfully completed and recorded the monthly on-site work for your clients 3+ months into their SEO campaigns.
What’s Next?
After you’ve completed the on-site work and recorded it complete in all the appropriate places, the QA team will check your work. If it passes QA, you will have no corrections to make. If it does not pass, then you will receive a notification with directions to fix any outstanding issues on the client’s site.
If you do get a QA kickback, a due date for the corrections will be assigned and you must complete the corrections by the assigned date.
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