It is not the responsibility of the writers to verify that a rep’s request is a keyword that a dealer sells. You do not need to spend time scouring the dealer’s website to confirm they sell the given product.

However, if you stumble upon this, kickback the request so the rep can make a request for something the dealer does sell. Be sure to also tag Reina - she reports those kickbacks to Erica because they are…pretty egregious and should not be happening.

Please tag Maria Leyva and Daniel Pina.

Gabe has been fixing these; he’s the general manager of the Juniper team, but Daniel would like to be tagged instead of Gabe.

There is no reason a writer should be ever asked to create a second About Us, Service, Parts, or Local page*

*Dealers get more than one Local page, but they should only have one Local page per location. For example, only one Portland Local page, one Seattle Local page, etc.

Given the writers need the keyword(s) in order to know what the piece should be about, writers will need to kick this back.

For example:

• A pagefooter about a niche boat manufacturer with limited information on their website (making it more time-consuming to hit required word count)

• An article keyword that has already been covered for the dealer with no remaining Rewrite Index topics left (making it more time-consuming since it requires coming up with a new article topic, researching the topic, and then writing about the topic).

• An article about motorcycle routes near the dealership’s city (making it more time-consuming given the original research needed to create this topic).

As of Summer 2024, Lyra is handling the Dealer Info updates instead of the SEO reps.

If you encounter a dealer whose OF Chatter is blank, leave a comment tagging Lyra (Madison Garner in Salesforce). You can leave a comment in the Content Request or in the OF Chatter, whichever is more convenient for you.

OEM articles are article topics about an “Original Equipment Manufacturer”, also known as a specific brand. For example, an article request about Forest River RVs or Harley-Davidson Touring Motorcycles.

Currently, Reina is exploring AI capacity to complete OEM article requests. OEM articles offer great value to the dealer, but are time-consuming and energy-consuming for the content team to research and write.

You DO NOT need to tackle an OEM article request. Instead, assign it to Reina so she can use it as part of her AI Test Pilot program.

This is a content request that may not providing optimal customer service for the dealer. However, it is the job of the rep, not the writer, to pick strategic requests.

For example:

• A motorcycle pagefooter, but the dealer already has a recent motorcycle pagefooter published on the requested landing page.

• A niche RV brand pagefooter when the dealer still lacks the generic RV pagefooter.

• A niche article on a specific type of boat when the dealer still lacks articles on boats in general

This is more common with older clients. It’s usually one of two situations.

1. A pagefooter was written for a dealer, but never ended up anywhere on the site.

2. A pagefooter was written for a dealer, but it ended up on a wonky URL.

Either way, the writer can choose to kickback the request and provide the URL to the already written PF Google Doc. They can ask the rep to determine whether the PF is published on the site at all.

If it is not published anywhere, it can be published to the requested URL (it is functionally Up for Grabs content).

If it is published on a wonky URL, the pagefooter can be published to the new requested URL (and the wonky URL deleted).

The Destination URL is the dealer’s website page that the given content request will link to. For example, with pagefooter requests it will be the page that it is posted on. For articles, it will be the inventory page, service department page, etc. Content requests should all include a Destination URL.

Writers likely can complete the request even if the Destination URL is missing. But having the Destination URL may make it easier/faster to complete the content. For example, if the request is for “power equipment”, the writer may want to know whether the dealer sells generators, leaf blowers, snow blowers, etc. so that they can do a buying guide with a section talking about popular pieces of power equipment.

Sometimes, the Link To URL page is empty with no available products for sale. Given that the reps are making requests up to 6 months in advance, it’s likely the page contained inventory at the time the rep made the request. It’s also likely that the dealer is awaiting a shipment and there will be inventory added to that page soon, maybe even before your submitted piece is published on the website.

The writer may choose to kickback the piece in order to confirm with the rep that they would like to proceed with the request (as opposed to changing the request to a page that currently does have inventory).