Module: How to Use Keywords

Introduction to Keywords

Learning what keywords are and how to determine their value to a site:

• Read Chapter 1: Mangools: Keyword Research Basics

Where to Find Relevant Keywords

Identifying high-value keywords through research tools and by knowing your niche:

• Read Chapter 2: Mangools: How to Find Keywords

• Learning important terminology in this chapter:

  • Fat head vs Long-tail keywords.

  • Seed keywords.

What Tools to Use for Keyword Research

Introduction to the tools that allow us to conduct proper keyword research.

The Trainer will present each of the following tools once the provided reading from above is finished:

• Google Keyword Planner

• SEOmonitor

• Google Search Console (GSC)

  • Read: OuterBox: How To Use Google Search Console for Keyword Research and SEO

Analyzing the Value of Keywords

• How to evaluate keywords to determine their value on-site.

  • Understanding keywords by Relevance, Popularity, and Difficulty.

  • Read Chapter 3: Mangools: How to Analyze Keywords

Using Keywords On-Site

How to utilize keywords in context to increase a webpage’s SEO value:

• Read Chapter 4: Mangools: How to Use Keywords

  • Learn how to pick a primary (focus) keyword to build around.

  • Learning important terminology in this chapter:

    • Pillar vs Cluster content.

    • Latent Semantic Indexing (LSI).

    • Keyword stuffing and keyword density:

      • Read: Keyword Stuffing: Mangools: Keyword Stuffing

      • Read: Keyword Density: Mangools: Keyword Density

What is Keyword Cannibalization?

Learning what keyword cannibalization is and how it impacts SEO:

• Read: Yoast: What is Keyword Cannibalization?

  • Learn how to spot and resolve keyword cannibalization issues.