Purpose
To replace content requests in Salesforce. You will complete “content requests” via the FWD Records rather than on the Content Tasks.
If you need to mark a client as “High Priority” and/or “Requires Approval”, you will still need to edit the Content Task(s) in the Ongoing Fulfillment (OF). Refer here for more information.
Part 1 of the FWD Record:
The WD-# and Account are automatically created and filled in when you add a new line through the account level. (*NOTE: If you add new lines through an individual report you created, you must add the account yourself or the record will be orphaned.)
Status:
Blank for previous months
Completed for the current month
Planned for future months
Report Date: Start with the 1st of the month and all deliverables for the month should have an ascending date. (Example: 1/1/2024, 1/2/2024, 1/3/2024)
Content Type: Pick from the drop-down the type that most accurately represents the work for the month.
*Reminder: Header & Footer is no longer a viable option. Each type should have its own row.
Content Focus: The topic for the content type you just selected.
Content Link: Where the URL for the completed page or content piece will go before reporting.
Part 2 of the FWD Record: Content Fields
Justification: This is why you’ve selected this focus. (*This is required for ALL FWD records)
Acceptable Justification Reasons:
Rankings for the page are down (You’ve seen this in Google Search Console or AccuRanker)
The page has yet to be optimized
The dealer requested the focus
This will work for now. I am meeting with Lance to determine the best way to format these. Basically, I want to ensure we’re mentioning the factors we claim to look at such as: inventory levels, search volume, competition, rank, etc… I want to back up our decisions with data. If you have any ideas, please reach out to me directly. I am always open to new ideas.
-Grant
Content Notes: These are notes related to the focus that you have for the writer. This is also where ARI H2s & Custom Page information will be placed.
Secondary Keywords: These are high-ranking keywords from AccuRanker that you would like the content team to include in the piece.
Resources: This is an optional field to share any outside resources or pieces from the Rewrite Index with the content team.
Destination URL: The URL for where the content should be posted. This must be filled out for any page that exists on the site. If the page doesn’t exist yet (Example: Local Page), you may leave the field blank.
Completed Piece URL: This is where the content team will put the link to their completed draft.
Image Link: This is where Juniper or the content team will put the link to the image(s) for the piece.
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