Fulfillment Work Done (FWD) Campaign Plan & Content Fields

Purpose

To replace content requests via the content tasks in Salesforce.

Part 1 of the FWD Record:

The WD-# and Account are automatically created and filled in when you add a new line through the account level. (*NOTE: If you add new lines through an individual report you created, you must add the account yourself or the record will be orphaned.)

Status:

• Blank for previous months

• Completed for the current month

• Planned for future months

Report Date: Start with the 1st of the month and all deliverables for the month should have an ascending date. (Example: 1/1/2024, 1/2/2024, 1/3/2024)

Content Type: Pick from the drop-down the type that most accurately represents the work for the month.

Content Focus: The topic for the content type you just selected.

Content Link: Where the URL for the completed page or content piece will go before reporting.

Part 2 of the FWD Record: Content Fields

Justification: This is why you’ve selected this focus.

Acceptable Justification Reasons:

• Rankings for the page are down (You’ve seen this in Google Search Console or AccuRanker)

• The page has yet to be optimized

• The dealer requested the focus

Content Notes: These are notes related to the focus that you have for the writer. This is also where ARI H2s & Custom Page information will be placed.

Secondary Keywords: These are high-ranking keywords from AccuRanker that you would like the content team to include in the piece.

Resources: This is an optional field to share any outside resources or pieces from the Rewrite Index with the content team.

Destination URL: The URL for where the content should be posted. This must be filled out for any page that exists on the site. If the page doesn’t exist yet (Example: Local Page), you may leave the field blank.

Completed Piece URL: This is where the content team will post the link the the completed piece.

Image Link: This is where Juniper or the content team will put the link to the image(s) for the piece.