Description This outline lays out the basic structure of the new hire training modules. This ensures that all steps of the new hire training process are included in order to serve as a model for the training module format.
Items that are followed by are questionable additions that can be removed if not necessary to the modules.
Key Team Member Approval 13 Feb 2023 Senior rep review/provide feedback.14 Feb 2023 Katie Hill review/provide feedback.15 Feb 2023 Grant Gooch and Lance Shroyer review/provide feedback.Outline Module: Setting up your tools
Module: New Hire Setup
How to Set up and Use Tools
Google Drive
Microsoft Outlook
Outlook Calendar
Microsoft Teams
How to Develop Remote Working Etiquette and Habits
Bookmarking SEO new media outlets
Module: Introduction to SEO
External resources
Fundamentals of SEO
How Search Engines Work
Local SEO
SEO Best Practices
Internal resources
Knowledge check
Module: How to Use Keywords
External resources :
Internal resources
Utilizing keyword research tools
Using SEOmonitor, Keyword Planner, and GSC together
SEOmonitor keyword research
Keyword list monthly maintenance
Identifying keywords in GSC
Keyword cannibalization guide
Understanding what pages are ranking for which keywords
Knowledge check
Module: On-Site Optimization
External resources
Internal resources
SEO content writing
How to post content
Module: Client Sheets
Client sheet overview
Client info tab
Work done import tab
Content history tab
DS import tab
Trainer-assisted demo
Module: Internal Link Structure
External resources
Internal resources
Knowledge check
Module: Trello: Content Requests
Trello workspace overview
What are content requests?
Content requests and client packages
Old vs New packages
Silver, Gold, Platinum
Content types
Requesting content
Content request demo
Content request corrections
Knowledge check
Module: Trello: QA and YouTube
Module: Campaign Plan Creation
External resources
Internal resources
Knowledge check
Module: Campaign Plan Maintenance
External resources
Knowledge check
Module: First Month Optimization
Internal resources
Knowledge check
Module: Data Analysis
External resources
Google Search Console
What is GSC?
How to navigate?
What are clicks, impressions, CTR, sitemaps?
How to submit a page for indexing?
Google Analytics
What is GA?
What are users, bounce rates, sessions, average session duration, new sessions, pages per session, page views
How to navigate?
Internal resources
Knowledge check
Module: Reporting
External resources
Internal resources
Knowledge check
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