Training Module Phases
Module work
Take modules
Review subject matter with Training buddy(Senior Rep)
Then Shadow Training Buddy doing the work & discuss
Then practical application on Training Buddy’s clients
Practical application across the entire team
Assign out clients to do this task on
Reps each check their work and provide notes to the trainee and training buddy
Training buddy coaches on feedback notes and issues as they go
Trainees can be on each module for up to 1-2 weeks and then layer on subsequent modules.
Phase 1 (1-2 Weeks)
New Hire setup
Share Folders
Welcome Email
Setting up Outlook and Teams(signatures, etc)
How to use our tools(Office, Google, etc)
Remote working best practices and etiquette.
Your First Day
How Google Works
What Is SEO?
Review What Is SEO
Phase 2 (1-2 Weeks)
How to use Keywords (Cannibalization, semantic usage)
On-site Optimization
Phase 3 (1 Week)
Internal Link Structure
Phase 4 (1 Week)
Side Tasks
Content/Youtube Requests in client sheet
Intro to Trello (Content & QA boards)
Phase 5 (1 Week)
Reporting
Introduce to NC (general overview)
What metrics are included
Formatting client sheet (WDI tab)
Phase 6 (2-3 Weeks)
Tools:
Google Analytics
Google Search Console
Google Tag Manager
Yext (basics)
SEO Monitor
Updating Campaign Plans (based off of research from these tools)
Phase 7 (1-2 Weeks)
First Month Client Guide
First Month Client Work
First Month Trello Board (check set up)
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