Description This outline lays out the basic structure of the new hire training modules. This ensures that all steps of the new hire training process are included in order to serve as a model for the training module format.
Items that are followed by are questionable additions that can be removed if not necessary to the modules.
Key Team Member Approval 13 Feb 2023 Senior rep review/provide feedback.14 Feb 2023 Katie Hill review/provide feedback.15 Feb 2023 Grant Gooch and Lance Shroyer review/provide feedback.Outline
Module: Joining the team
Tools setup/getting access/permissions (Google Chrome, Extensions, Grammarly, Passwordstate, Bonusly, ADP, RingCentral, SEOMonitor, NinjaCat, secondary Chrome profiles, CRM, Trello, VPN/Acrulix, Confluence, and Notepad++ (DS-specific))
Meeting key people (Trainer, leadership)
Module: New Hire Setup
Share Folders
Welcome Email
Setting up Outlook and Teams (signatures, etc)
How to use our tools (Office, Google, etc)
Remote working best practices and etiquette
SEO news outlets (search engine land, search engine journal, moz, etc)
Module: What is SEO?
How Google works
Fundamentals of SEO
Module: How to Use Keywords
External resources :
Internal resources
Utilizing our tools
Keyword research, list building, and maintenance
Keyword cannibalization guide
Understanding what pages are ranking for which keywords
Module: On-Site Optimization
Module: Internal Link Structure
Link structure types
Page linking (mobile-friendly buttons)
DS- and ARI-specific structures
Module: Client Sheets
Relevant client sheet tabs
Module: Trello Process
Content Staging board
Content request process
QA board
YouTube board
Module: Campaign Plan Creation
Formulating 7-month plan
Evaluating client priorities
Referencing inventory sizes
Keywords/search interest
Seasonal/regional/historical search trends
Module: Campaign Plan Maintenance
Module: First Month Optimization
Module: Data Analysis
Tools (GA, GSC, GTM, Yext , SEOmonitor (SEOmon - analyzing keyword data)
Using data to formulate campaign plans and strategize optimization
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