Page Comparison

Meeting Key People

• Trainer

• Leadership (SEO Team Leads, Manager, Director)

LV Greater Context:
DealerSpike: https://arinet.sharepoint.com/sites/DigitalMarketingTeam/welcome-to-digital-marketing/SitePages/Course.aspx

• How SEO fits into the company

• What the rest of the company does

How to Set up and Use Tools

• Google Drive

  • Share folders

• Microsoft Outlook

  • Basic setups to organize inbox

  • Email signatures

• Outlook Calendar

  • Scheduling events

• Microsoft Teams

  • Add chats

How to Develop Remote Working Etiquette and Habits

Bookmarking SEO new media outlets

• Search Engine Land, Search Engine Journal, Moz

  • Sharing news with the team

External resources

• Fundamentals of SEO

  • What is SEO?

• How Search Engines Work

• Local SEO

• SEO Best Practices

Internal resources

• What SEO looks like at LeadVenture

  • DS or ARI platform-training

Knowledge check

External resources:

• Keyword research basics

  • What are keywords?

• How to find valuable keywords

• Intro to our keyword research tools

• How to analyze

• How to use

  • keyword stuffing and keyword density

• Keyword cannibalization

Internal resources

• Utilizing keyword research tools

  • Using SEOmonitor, Keyword Planner, and GSC together

  • SEOmonitor keyword research

  • Keyword list monthly maintenance

  • Identifying keywords in GSC

• Keyword cannibalization guide

• Understanding what pages are ranking for which keywords

Knowledge check

External resources

• What is SEO content?

• Important SEO content ranking factors

  • Mobile SEO

• How to write SEO content

• Adding keywords to H1 and metadata

  • Spotibo

Internal resources

• SEO content writing

  • How to write content from an SEO perspective

    • Meta descriptions, internal linking, semantic SEO, LSI keywords

• How to post content

  • DS or ARI platform training

Client sheet overview

Client info tab

• Client info tab sections definitions

Work done import tab

• Columns definitions

Content history tab

DS import tab

Trainer-assisted demo

External resources

• Internal linking 101

  • What are internal links

  • Why are they important

• Internal linking strategy

  • How to setup and build an internal linking strategy

• Canonical tags

  • Importance to internal link structure

  • ARI-specific

Internal resources

• Link structure types at LeadVenture

  • Funnel preferred type

  • Clean navigation, link equity, and information hierarchy

• Platform-specific internal link structure demo

• Linking canonical pages

  • ARI-specific

  • ARI Canonical Go-Forward process

Knowledge check

Trello workspace overview

What are content requests?

Content requests and client packages

• Old vs New packages

  • Visual breakdown doc

• Silver, Gold, Platinum

Content types

• New package content types

  • blog articles, pagefooters, inventory content, custom pages, local pages

• Old package content types

  • blog articles and pagefooters

Requesting content

• How to create a content request

• Staging boards

Content request demo

Content request corrections

• Checking the “issues” columns

Knowledge check

QA Trello board overview

Value of QA

QA process

• Making corrections

QA Trello boards

YouTube video requests

• Only for old package Platinums or at a la carte addition

Value of YouTube videos

Determining keyword focus

Requesting YouTube video in WDI tab

Knowledge check

External resources

• Setting SEO campaign goals

  • Providing direction to strategize around

• SEO campaign strategy

  • How to create an SEO strategy

• SEO seasonality and search interest

  • What is seasonality?

  • How does it affect SEO keywords?

  • Google Trends

Internal resources

• How to set up a 7-month campaign plan

Knowledge check

External resources

• Maintaining SEO value throughout a campaign

  • Year-round SEO tasks for maintenance purposes

• SEO audits

  • What is an SEO audit?

  • How to perform an audit

  • What kinds of audits are there?

Knowledge check

Internal resources

• intake call overview

  • What info is gathered?

    • Inventory priorities

    • Target locations

    • Competitors

• Client sheet creation

• Trello card creation

  • Fill out client card description

• Visit website

  • Gather info from client website

• Build an initial keyword list

• First month tasks

  • What pages should you optimize

  • What elements on those pages would you optimize

• URL structure (DS-specific)

  • How to create a SEF URL

  • Why it’s important for a URL to be SEF

Knowledge check

External resources

• Google Search Console

  • What is GSC?

  • How to navigate?

  • What are clicks, impressions, CTR, sitemaps?

  • How to submit a page for indexing?

• Google Analytics

  • What is GA?

  • What are users, bounce rates, sessions, average session duration, new sessions, pages per session, page views

  • How to navigate?

Internal resources

• GA training

  • Terminology for GA metrics

Knowledge check

External resources

• Creating reports with value

  • How to tell a story with SEO reporting

• What metrics should be reported on?

  • What KPIs are important?

  • How to gear reports toward client priorities

• NinjaCat Introduction

  • What is NinjaCat?

  • How to navigate

Internal resources

• Reporting with the WDI tab

  • How to format WDI tab so that info pulls correctly

• ARI and DS reporting tools and processes

Knowledge check