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changes.mady.by.user Lance Shroyer

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changes.mady.by.user Kyle Sharrer

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  •   Senior rep review/provide feedback.
  •   Katie Hill review/provide feedback.
  •   Grant Gooch and Lance Shroyer review/provide feedback.

Outline

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titleModule: Joining the

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Team
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titleModule: Setting up your tools

  • Internal resources

    • Tools setup/getting access/permissions

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      • IT-assisted setups

        • Google Chrome

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        • ,

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        • Passwordstate, Bonusly, ADP, RingCentral

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        • , CRM

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        • , VPN

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        • , Confluence,

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        • Notepad++ (DS-specific)

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        • Extensions,

      • Self Setups/Trainer-assisted

        • Chrome extensions, secondary Chrome profiles, SEOmonitor, Trello

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titleModule: New Hire Setup

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Share Folders

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Welcome Email

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Setting up Outlook and Teams (signatures, etc)

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How to use our tools (Office, Google, etc)

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Remote working best practices and etiquette

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  • How to Set up and Use Tools

    • Google Drive

      • Share folders

    • Microsoft Outlook

      • Basic setups to organize inbox

      • Email signatures

    • Outlook Calendar

      • Scheduling events

    • Microsoft Teams

      • Add chats

  • How to Develop Remote Working Etiquette and Habits

  • Bookmarking SEO new media outlets

    • Search Engine Land, Search Engine Journal, Moz

      • Sharing news with the team

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titleModule: Introduction to SEO

  • External resources

    • Fundamentals of SEO

      • What is SEO?

    • How

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Fundamentals of SEO

    • Search Engines Work

    • Local SEO

    • SEO Best Practices

  • Internal resources

    • What SEO looks like at LeadVenture

      • DS or ARI platform-training

  • Knowledge check

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titleModule: How to Use Keywords

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  • External resources:

    • Keyword research basics

      • What are keywords?

    • How to find valuable keywords

    • Intro to our keyword research tools

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    • How to analyze

    • How to use

      • keyword stuffing and keyword density

    • Keyword cannibalization

  • Internal resources

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Building an initial keyword list

    • Utilizing keyword research tools

      • Using SEOmonitor, Keyword Planner, and GSC together

      • SEOmonitor keyword research

      • Keyword list monthly maintenance

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      • Identifying keywords in

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      • GSC

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    • Keyword

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    • cannibalization guide

    • Understanding what pages are ranking for which keywords

  • Knowledge check

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titleModule:

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On-Site Optimization

  • External resources

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Keyword research basics

    • What

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  • What is keyword research?

  • Why do keyword research?

  • How to do keyword research?

  • When to do keyword research?

  • Who is keyword research aimed at?

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How to find valuable keywords

  • Fat-head vs long-tailed keywords

  • Intro to our keyword research tools:

    • Google Keyword Planner

    • SEOmonitor

    • Google Search Console

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How to analyze

  • Search volume behind keywords

  • Relevance to dealership

  • Competition levels (how many other competitors are tracking the same keywords)

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How to use

  • Pillar vs Cluster content

    • Definitions of “Pillar” and “Cluster” content

    • When to use broad vs specific keywords

  • Latent Semantic Indexing (LSI)

    • What is LSI?

    • How search engines interpret LSI keywords

  • On-page usage

    • What is a primary/focus keyword?

    • Selecting a primary keyword for a page

    • What on-page elements need the primary keyword

  • Keyword spamming

    • What is it?

    • How it hurts SEO value

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Keyword cannibalization

  • What is keyword cannibalization?

  • How can it hurt SEO value?

  • How can you avoid it?

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Internal resources

  • Utilizing our tools

    • Identifying keywords in Google Keyword Planner

      • Building an initial keyword list

    • Using SEOmonitor

      • How to perform keyword research in SEOmonitor

      • Monitoring your keyword list

      • Keyword list maintenance/optimization

    • Identifying keywords in Google Search Console (GSC)

      • Navigating GSC to reach queries

      • Understanding clicks and impressions

      • What’s in GSC vs what’s actually on-site comparison

  • Keyword research, list building, and maintenance

    • Importance of proper research and list maintenance

    • Impact that it can have

  • Keyword cannibalization guide

  • Understanding what pages are ranking for which keywords

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titleModule: On-Site Optimization

  • On-page elements

    • H1s

    • Metadata

    • Header/Footer

    • Images/Banners

  • Keyword density and semantic optimization (aka don’t spam)

  • How to optimize top-level pages and SRPs

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titleModule: Internal Link Structure

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Link structure types

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Page linking (mobile-friendly buttons)

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DS- and ARI-specific structures

  • Selecting canonical ILPs

  • GSC - how to request indexing for pages

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Module: Client Sheets

Relevant client sheet tabs

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    • is SEO content?

    • Important SEO content ranking factors

      • Mobile SEO

    • How to write SEO content

    • Adding keywords to H1 and metadata

      • Spotibo

  • Internal resources

    • SEO content writing

      • How to write content from an SEO perspective

        • Meta descriptions, internal linking, semantic SEO, LSI keywords

    • How to post content

      • DS or ARI platform training

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titleModule: Client Sheets

  • Client sheet overview

  • Client info tab

    • Client info tab sections definitions

  • Work done import tab

    • Columns definitions

  • Content history tab

  • DS import tab

  • Trainer-assisted demo

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titleModule: Internal Link Structure

  • External resources

    • Internal linking 101

      • What are internal links

      • Why are they important

    • Internal linking strategy

      • How to setup and build an internal linking strategy

    • Canonical tags

      • Importance to internal link structure

      • ARI-specific

  • Internal resources

    • Link structure types at LeadVenture

      • Funnel preferred type

      • Clean navigation, link equity, and information hierarchy

    • Platform-specific internal link structure demo

    • Linking canonical pages

      • ARI-specific

      • ARI Canonical Go-Forward process

  • Knowledge check

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titleModule: Trello: Content Requests

  • Trello workspace overview

  • What are content requests?

  • Content requests and client packages

    • Old vs New packages

      • Visual breakdown doc

    • Silver, Gold, Platinum

  • Content types

    • New package content types

      • blog articles, pagefooters, inventory content, custom pages, local pages

    • Old package content types

      • blog articles and pagefooters

  • Requesting content

    • How to create a content request

    • Staging boards

  • Content request demo

  • Content request corrections

    • Checking the “issues” columns

  • Knowledge check

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titleModule: Trello

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Content Staging board

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Content request process

  • Fill out template

  • Reference content history tab

  • Submit to appropriate Trello columns

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QA board

  • Fulfilling QA corrections

YouTube board (question)

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: QA and YouTube

  • QA Trello board overview

  • Value of QA

  • QA process

    • Making corrections

  • QA Trello boards

  • YouTube video requests

    • Only for old package Platinums or at a la carte addition

  • Value of YouTube videos

  • Determining keyword focus

  • Requesting YouTube video in WDI tab

  • Knowledge check

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titleModule: Campaign Plan Creation

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Formulating 7-month plan

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Evaluating client priorities

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Referencing inventory sizes

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Keywords/search interest

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  • External resources

    • Setting SEO campaign goals

      • Providing direction to strategize around

    • SEO campaign strategy

      • How to create an SEO strategy

    • SEO seasonality and search interest

      • What is seasonality?

      • How does it affect SEO keywords?

      • Google Trends

  • Internal resources

    • How to set up a 7-month campaign plan

  • Knowledge check

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titleModule: Campaign Plan Maintenance

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Client requests/updates

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Identifying topics for 7th month

  • External resources

    • Maintaining SEO value throughout a campaign

      • Year-round SEO tasks for maintenance purposes

    • SEO audits

      • What is an SEO audit?

      • How to perform an audit

      • What kinds of audits are there?

  • Knowledge check

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titleModule: First Month Optimization

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First Month Client Guide

First Month Client Work

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  • Internal resources

    • intake call overview

      • What info is gathered?

        • Inventory priorities

        • Target locations

        • Competitors

    • Client sheet creation

    • Trello card creation

      • Fill out client card description

    • Visit website

      • Gather info from client website

    • Build an initial keyword list

    • First month tasks

      • What pages should you optimize

      • What elements on those pages would you optimize

    • URL structure (DS-specific)

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      • How to create a SEF URL

      • Why it’s important for a URL to be SEF

  • Knowledge check

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titleModule: Data Analysis

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Tools (GA, GSC, GTM, Yext (question), SEOmonitor (SEOmon - analyzing keyword data)

  • External resources

    • Google Search Console

      • What is GSC?

      • How to navigate?

      • What are clicks, impressions, CTR, sitemaps?

      • How to submit a page for indexing?

    • Google Analytics

      • What is GA?

      • What are users, bounce rates, sessions, average session duration, new sessions, pages per session, page views

      • How to navigate?

  • Internal resources

    • GA training

      • Terminology for GA metrics

  • Knowledge check

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titleModule: Reporting

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  • External resources

    • Creating reports with value

      • How to tell a story with SEO reporting

    • What metrics

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Formatting the client sheet (WDI tab)

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    • should be reported on?

      • What KPIs are important?

      • How to gear reports toward client priorities

    • NinjaCat Introduction

      • What is NinjaCat?

      • How to navigate

  • Internal resources

    • Reporting with the WDI tab

      • How to format WDI tab so that info pulls correctly

    • ARI and DS reporting tools and processes

  • Knowledge check