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- Senior rep review/provide feedback.
- Katie Hill review/provide feedback.
- Grant Gooch and Lance Shroyer review/provide feedback.
Outline
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Share Folders
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Welcome Email
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Setting up Outlook and Teams (signatures, etc)
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How to use our tools (Office, Google, etc)
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Remote working best practices and etiquette
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Fundamentals of SEO
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Why do keyword research?
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When to do keyword research?
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Who is keyword research aimed at?
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Fat-head vs long-tailed keywords
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Google Keyword Planner
SEOmonitor
Google Search Console
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Search volume behind keywords
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Competition levels (how many other competitors are tracking the same keywords)
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Pillar vs Cluster content
Definitions of “Pillar” and “Cluster” content
When to use broad vs specific keywords
Latent Semantic Indexing (LSI)
What is LSI?
How search engines interpret LSI keywords
On-page usage
What is a primary/focus keyword?
Selecting a primary keyword for a page
What on-page elements need the primary keyword
Keyword spamming
What is it?
How it hurts SEO value
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Keyword cannibalization
What is keyword cannibalization?
How can it hurt SEO value?
How can you avoid it?
Internal resources
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Utilizing our tools
Identifying keywords in Google Keyword Planner
Building an initial keyword list
Using SEOmonitor
How to perform keyword research in SEOmonitor
Monitoring your keyword list
Keyword list maintenance/optimization
Identifying keywords in Google Search Console (GSC)
Navigating GSC to reach queries
Understanding clicks and impressions
What’s in GSC vs what’s actually on-site comparison
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Keyword research, list building, and maintenance
Importance of proper research and list maintenance
Impact that it can have
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On-page elements
H1s
Metadata
Header/Footer
Images/Banners
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Keyword density and semantic optimization (aka don’t spam)
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Page linking (mobile-friendly buttons)
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DS- and ARI-specific structures
Selecting canonical ILPs
GSC - how to request indexing for pages
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Module: Client Sheets
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Relevant client sheet tabs
Introduce client info tab, WDI tab, content history tab
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Content Staging board
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Content request process
Fill out template
Reference content history tab
Submit to appropriate Trello columns
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QA board
Fulfilling QA corrections
YouTube board
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Formulating 7-month plan
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Evaluating client priorities
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Referencing inventory sizes
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Keywords/search interest
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Client requests/updates
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Identifying topics for 7th month
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First Month Client Guide
First Month Client Work
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Tools (GA, GSC, GTM, Yext , SEOmonitor (SEOmon - analyzing keyword data)
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Formatting the client sheet (WDI tab)
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