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LMS Course Guide

Each course contains several topics that you must review. The topics that you will learn about and how to implement on the LeadVenture platform are:

  • URL structures

  • H1s

  • Title tags

  • Meta descriptions

  • FeaturedBanner content

  • Images/Image alt-texts

    • Navigation buttons ((blue star) Dealer Spike-specific)

    Learn how to optimize a webpage using both holistic and platform-specific practices by reviewing the On-Site Optimization SOP:

    URL Structure

    In Step 5 of the SEO On-Site Optimization document, it details how to create a new inventory list page. Pay close attention to the URL structure portion of this step as it’s important for being able to correctly filter inventory and pull the correct SEO meta information.

    In addition to this step, please review the SEF URL Basics SOP for further details.

    SEO Best Practices

    Learn what the best practices to use while optimizing a webpage by reviewing the Optimization Best Practices guide:

    Expand
    titleOn-Site Optimization Elements

    What On-Page Elements to Optimize

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    Important Notice

    Some of the following courses may have outdated information. However, the process can still be replicated on several tasks, just in their updated format/layout. If there is confusion over a certain course, contact the Trainer as soon as possible.

    On LeadVenture websites, there are several fields you need to access in order to post or edit optimized content.

    Follow the LMS Course for how to provide on-site optimization for all on-page elements on the LeadVenture platform:

    Info
    Expand
    titleHow to Post

    How to Post on the Platform

    Learn how to post content onto the LeadVenture platform by following the LMS Course:

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    Important Notice

    You will need to be logged into the Wilsonville VPN in order to be granted access the backend of the LeadVenture platform to post and edit content. If you do NOT have access, contact the Trainer or IT for further assistance.

    Tools for Character Limits

    As you may have previously learned, in order to maintain the current best SEO practices, there are character limits to the content we write. Please refer to these tools in order to adhere to the character limits we have in place.:

    For Metadata:

    • How to figure out the character limits to the content we write for the title tag and meta description:

      • Spotibo

        • This is a tool to help you figure out the character length of title tags and meta descriptions. Title tags are roughly supposed to be 60-70 characters while meta descriptions need to be under around 160 characters. This ensures we have enough space in the title tag and meta description to make sufficient use of keywords and keyword variants.

    For FeaturedBanner Header:

    • How to figure out the character limits to the content we write for the featuredbanner sectionheader section (top-of-the-page content):

      • Portent

        • Utilizing the Meta Description field, paste your content here to check out your exact character count. FeaturedBanner Header content should be below around 320-350 characters overall.

    Expand
    titleVisual Demonstration

    Demonstrating How to Post

    When you reach this step, contact the Trainer to schedule a visual demonstration of the (blue star) Dealer Spike or (blue star) ARI platform content posting process.

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