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1. Choosing Content Requests
Requests that are ready for content writers will have the WD## URL in the Task Instructions/Details Column.
- Open this report, which contains current IRV tasks.
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Open the link in the “Task Details/Instructions” column to see the content type and the keyword focus.
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Assign the task to yourself by first going back to the report and opening the corresponding fulfillment task “Content Piece”. Then, change the owner to your name.
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- Find an available request.
- Open the Fulfillment Task link.
- Change the owner to yourself (be sure to keep the queue “Ignite SEO PF”)
This request will now show up in your section of the report.
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2. Completing Content Requests
Select Choose a request to work on.
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- Open up the Fulfillment Task, Ongoing Fulfillment, Dealer’s folder and the Task Details/Instructions.
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- Fulfillment Task: Where you’ll find the content type (usually, blog post) and the content keyword
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Open up the link to the Dealer’s folder, which is found in the OF Chatter.
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3. Submitting Content Requests
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- OF Chatter: Where you’ll find the link to the dealer’s folder as well as information to put in the content (dealer’s name and locations)
- Task Details/Instructions: How you’ll send the finished piece down the pipeline
- In the Dealer folder, create a document (or, if using UFG, move the document)
- Write (or, if UFG, edit) the piece.
3. Submitting Content Requests
In the Google Document
- Update the file name to match File Name Standards
- Add the Meta Data from the corresponding Rewrite Index Entry
In the Fulfillment Work Done
- Update the “Content Focus” to match the format of the Rewrite Index Entry
- Add the Google Doc link in the “Completed Piece” section
In the Fulfillment Task
- Change the “Owner” from you to Pablo Ponce
- Change the “Due Date” to today’s date
- Add the type of content (usually, article) to the “Actions Taken” field
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Resources
Sheets - List of IRV clients going into February 2025
Salesforce - List of IRV clients
Salesforce - List of open content tasks for IRV clients
Excel - List with Dealer Info for IRV clients (Sonelle’s clients)
Drive Folder - Home to the IRV clients' Dealer Folders
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Since most IRV clients only have physical location listed in the SEO sheet, and not including target locations, the prepped UFG conclusion paragraph only has the pre-highlighted spot to add the physical location. If there is a target location listed in the Dealer OF Chatter, be sure to include that.
I’ve tried to remember to unselect the “send email” box when assigning to you. If you see an email about being assigned a piece, ignore it - that request is no more important than any other.
Everything assigned to you should have the things completed that’s listed in the “What’s Done For You” column. If you come across something missing anything from that, either re-assign that content to “Madison Garner”, send me the link over teams, or tag me in the Chatter.If the piece already has “Article” in the “Actions Done”, reference the below chart
What’s Done For You | What’s Done By You |
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The article’s topic (matching the rep-requested keyword) is picked (utilizing UFG) | Edit the content piece |
The UFG document is moved to the dealer’s folder | Add in the Dealership Name and Physical Location (and any target locations) in the pre-highlighted spots DEALERSHIP and PHYSICAL LOCATION |
The document file name is updated | Add the Title Tag |
The “Actions Taken” field is updated with the type of content (Article) | Add the Meta Description |
The “Content Focus” field is updated with the keyword and topic (matching the Rewrite Index) | Change the Fulfillment Task Content Piece “Owner” from you to Pablo Ponce |
The “Completed URL” field is updated with the Google Document Link |
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Record keeping in case it’s useful down the road
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See the requests needing fulfillment in the report
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Change Fulfillment Task Owner to self
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Create/Move the document into the Dealer’s folder
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Complete the piece
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Fulfillment Work Done:
Add the URL to the WD## in the “Completed Piece URL” section
Update Content Focus to match File Name/Rewrite Index Format
Fulfillment Task:
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Change “Due Date” to current date
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Change Owner to Pablo
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All the information came from the SEO AI Generator resource (the “Dealer Info” tab), using the version in January 2025. The only available information (due to these dealers not completing the dealer intake questionnaire yet) was the dealer’s preferred name and their physical location(s). |
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