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- Senior rep review/provide feedback.
- Katie Hill review/provide feedback.
- Grant Gooch and Lance Shroyer review/provide feedback.
Outline
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Share Folders
Welcome Email
Setting up Outlook and Teams (signatures, etc)
How to use our tools (Office, Google, etc)
Remote working best practices and etiquette
SEO news outlets (search engine land, search engine journal, moz, etc)
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Fundamentals of SEO
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How to find valuable keywords Fat-head vs long-tailedkeywords Internal resources
Internal resources
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On-page elements
H1s
Metadata
Header/Footer
Images/Banners
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Keyword density and semantic optimization (aka don’t spam)
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Page linking (mobile-friendly buttons)
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DS- and ARI-specific structures
Selecting canonical ILPs
GSC - how to request indexing for pages
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Module: Client Sheets
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Relevant client sheet tabs
Introduce client info tab, WDI tab, content history tab
Module: Trello Process
Content Staging board
Content request process
Fill out template
Reference content history tab
Submit to appropriate Trello columns
QA board
Fulfilling QA corrections
YouTube board
Requesting YT focuses
Module: Campaign Plan Creation
Formulating 7-month plan
Evaluating client priorities
Referencing inventory sizes
Keywords/search interest
Seasonal/regional/historical search trends
Module: Campaign Plan Maintenance
Client requests/updates
Identifying topics for 7th month
Identifying related content topics (blogs)
Module: First Month Optimization
First Month Client Guide
First Month Client Work
FTP navigation (DS-specific)
First Month Trello Board (check set up)
Module: Data Analysis
Tools (GA, GSC, GTM, Yext , SEOmonitor (SEOmon - analyzing keyword data)
Using data to formulate campaign plans and strategize optimization
Module: Reporting
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NinjaCat Introduction
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What metrics are included in the reports?
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Formatting the client sheet (WDI tab)
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