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Follow the instructions and readings to learn about SEO and how it can impact websiteslead to increased exposure in search results.

Return to Training Plan

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titleFundamentals of SEO

SEO 101

Understanding what SEO is and the impact it can have on websites:

Info

Semrush Fundamentals Course Instructions

You will need to use your Google Chrome credentials in order to login and enroll into the course.

Important: Do not complete the Certification Exam at the end of the Semrush SEO Fundamentals Course until you have completed the rest of this module.

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titleHow Search Engines Work

Search Engines & SEO

Learn how search engines read and evaluate SEO:

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titleLocal SEO

What is Local SEO?

Learn what local SEO is and why it’s important for our customer websites:

  • Read: Semrush: What is Local SEO?

    • Learning important terminology in this reading:

      • NAP Citations.

      • Google Business Profile.

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titleSEO Best Practices

Adhering to Current Practices

Learn what are the current best practices for performing SEO on websites.

What on-page elements need SEO best practices?