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Old Version 5

changes.mady.by.user Kyle Sharrer

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New Version 6

changes.mady.by.user Lance Shroyer

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titleModule: Joining the team

  • Tools setup/getting access/permissions (Google Chrome, Extensions, Grammarly, Passwordstate, Bonusly, ADP, RingCentral, SEOMonitor, NinjaCat, secondary Chrome profiles, CRM, Trello, VPN/Acrulix, Confluence, and Notepad++ (DS-specific))

  • Meeting key people (Trainer, leadership)

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titleModule: New Hire Setup

  • Share Folders

  • Welcome Email

  • Setting up Outlook and Teams (signatures, etc)

  • How to use our tools (Office, Google, etc)

  • Remote working best practices and etiquette

  • SEO news outlets (search engine land, search engine journal, moz, etc)

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titleModule: What is SEO?

  • How Google works

  • Fundamentals of SEO

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titleModule: How to Use Keywords - Lance

  • External resources:

    • Keyword research basics

      • What are keywords?

    • How to find valuable keywords

    • Intro to our keyword research tools:

    • How to analyze

    • How to use

    • Keyword cannibalization

  • Internal resources

    • Building an initial keyword list

    • How to perform keyword research in SEOmonitor

    • Keyword list maintenance/optimization

    • Identifying keywords in Google Search Console (GSC)

  • Keyword research, list building, and maintenance

  • Keyword cannibalization guide

  • Understanding what pages are ranking for which keywords

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titleModule: How to Use Keywords

  • External resources:

    • Keyword research basics

      • What are keywords?

        • What is keyword research?

        • Why do keyword research?

        • How to do keyword research?

        • When to do keyword research?

        • Who is keyword research aimed at?

    • How to find valuable keywords

      • Fat-head vs long-tailed keywords

      • Intro to our keyword research tools:

        • Google Keyword Planner

        • SEOmonitor

        • Google Search Console

    • How to analyze

      • Search volume behind keywords

      • Relevance to dealership

      • Competition levels (how many other competitors are tracking the same keywords)

    • How to use

      • Pillar vs Cluster content

        • Definitions of “Pillar” and “Cluster” content

        • When to use broad vs specific keywords

      • Latent Semantic Indexing (LSI)

        • What is LSI?

        • How search engines interpret LSI keywords

      • On-page usage

        • What is a primary/focus keyword?

        • Selecting a primary keyword for a page

        • What on-page elements need the primary keyword

      • Keyword spamming

        • What is it?

        • How it hurts SEO value

    • Keyword cannibalization

      • What is keyword cannibalization?

      • How can it hurt SEO value?

      • How can you avoid it?

  • Internal resources

    • Utilizing our tools

      • Identifying keywords in Google Keyword Planner

        • Building an initial keyword list

      • Using SEOmonitor

        • How to perform keyword research in SEOmonitor

        • Monitoring your keyword list

        • Keyword list maintenance/optimization

      • Identifying keywords in Google Search Console (GSC)

        • Navigating GSC to reach queries

        • Understanding clicks and impressions

        • What’s in GSC vs what’s actually on-site comparison

    • Keyword research, list building, and maintenance

      • Importance of proper research and list maintenance

      • Impact that it can have

    • Keyword cannibalization guide

    • Understanding what pages are ranking for which keywords

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titleModule: On-Site Optimization

  • On-page elements

    • H1s

    • Metadata

    • Header/Footer

    • Images/Banners

  • Keyword density and semantic optimization (aka don’t spam)

  • How to optimize top-level pages and SRPs

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titleModule: Internal Link Structure

  • Link structure types

  • Page linking (mobile-friendly buttons)

  • DS- and ARI-specific structures

    • Selecting canonical ILPs

    • GSC - how to request indexing for pages

  • Module: Client Sheets

  • Relevant client sheet tabs

    • Introduce client info tab, WDI tab, content history tab

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titleModule: Trello Process

  • Content Staging board

  • Content request process

    • Fill out template

    • Reference content history tab

    • Submit to appropriate Trello columns

  • QA board

    • Fulfilling QA corrections

  • YouTube board (question)

    • Requesting YT focuses

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titleModule: Campaign Plan Creation

  • Formulating 7-month plan

  • Evaluating client priorities

  • Referencing inventory sizes

  • Keywords/search interest

  • Seasonal/regional/historical search trends

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titleModule: Campaign Plan Maintenance

  • Client requests/updates

  • Identifying topics for 7th month

  • Identifying related content topics (blogs)

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titleModule: First Month Optimization

  • First Month Client Guide

  • First Month Client Work

    • FTP navigation (question) (DS-specific)

  • First Month Trello Board (check set up)

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titleModule: Data Analysis

  • Tools (GA, GSC, GTM, Yext (question), SEOmonitor (SEOmon - analyzing keyword data)

  • Using data to formulate campaign plans and strategize optimization

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titleModule: Reporting

  • NinjaCat Introduction

  • What metrics are included in the reports?

  • Formatting the client sheet (WDI tab)

  • Client call overview

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