Page Comparison

Tools setup/getting access/permissions (Google Chrome, Extensions, Grammarly, Passwordstate, Bonusly, ADP, RingCentral, SEOMonitor, NinjaCat, secondary Chrome profiles, CRM, Trello, VPN/Acrulix, Confluence, and Notepad++ (DS-specific))

Meeting key people (Trainer, leadership)

Share Folders

Welcome Email

Setting up Outlook and Teams (signatures, etc)

How to use our tools (Office, Google, etc)

Remote working best practices and etiquette

SEO news outlets (search engine land, search engine journal, moz, etc)

How Google works

Fundamentals of SEO

External resources:

• Keyword research basics

  • What are keywords?

    • What is keyword research?

    • Why do keyword research?

    • How to do keyword research?

    • When to do keyword research?

    • Who is keyword research aimed at?

• How to find valuable keywords

  • Fat-head vs long-tailed keywords

  • Intro to our keyword research tools:

    • Google Keyword Planner

    • SEOmonitor

    • Google Search Console

• How to analyze

  • Search volume behind keywords

  • Relevance to dealership

  • Competition levels (how many other competitors are tracking the same keywords)

• How to use

  • Pillar vs Cluster content

    • Definitions of “Pillar” and “Cluster” content

    • When to use broad vs specific keywords

  • Latent Semantic Indexing (LSI)

    • What is LSI?

    • How search engines interpret LSI keywords

  • On-page usage

    • What is a primary/focus keyword?

    • Selecting a primary keyword for a page

    • What on-page elements need the primary keyword

  • Keyword spamming

    • What is it?

    • How it hurts SEO value

• Keyword cannibalization

  • What is keyword cannibalization?

  • How can it hurt SEO value?

  • How can you avoid it?

Internal resources

• Utilizing our tools

  • Identifying keywords in Google Keyword Planner

    • Building an initial keyword list

  • Using SEOmonitor

    • How to perform keyword research in SEOmonitor

    • Monitoring your keyword list

    • Keyword list maintenance/optimization

  • Identifying keywords in Google Search Console (GSC)

    • Navigating GSC to reach queries

    • Understanding clicks and impressions

    • What’s in GSC vs what’s actually on-site comparison

• Keyword research, list building, and maintenance

  • Importance of proper research and list maintenance

  • Impact that it can have

• Keyword cannibalization guide

• Understanding what pages are ranking for which keywords

On-page elements

• H1s

• Metadata

• Header/Footer

• Images/Banners

Keyword density and semantic optimization (aka don’t spam)

How to optimize top-level pages and SRPs

Link structure types

Page linking (mobile-friendly buttons)

DS- and ARI-specific structures

• Selecting canonical ILPs

• GSC - how to request indexing for pages

Module: Client Sheets

Relevant client sheet tabs

• Introduce client info tab, WDI tab, content history tab

Content Staging board

Content request process

• Fill out template

• Reference content history tab

• Submit to appropriate Trello columns

QA board

• Fulfilling QA corrections

YouTube board

• Requesting YT focuses

Formulating 7-month plan

Evaluating client priorities

Referencing inventory sizes

Keywords/search interest

Seasonal/regional/historical search trends

Client requests/updates

Identifying topics for 7th month

Identifying related content topics (blogs)

First Month Client Guide

First Month Client Work

• FTP navigation (DS-specific)

First Month Trello Board (check set up)

Tools (GA, GSC, GTM, Yext , SEOmonitor (SEOmon - analyzing keyword data)

Using data to formulate campaign plans and strategize optimization

NinjaCat Introduction

What metrics are included in the reports?

Formatting the client sheet (WDI tab)

Client call overview