The Locations
There are three locations where usable UFG Dealer Content is found, which is broken down into the below chart. Within each resource, content is categorized by the dealership vertical.
UFG Dealer Content Resource Name | Document or Folder | Partial or Full Piece | Edited or Unedited Piece |
|---|---|---|---|
Folder | Full | Edited | |
Folder | Full | Unedited | |
Document | Partial | Unedited |
The Approach
I like to open up all usable UFG content to minimize how much I am writing:
Open all the UFG “About Us” pieces in the “9. DC” folder that match the dealer’s vertical
Open all the UFG “About Us” pieces in the “Fix Me: New PP” folder that match the dealer’s vertical
Open the “1. Unused Sections” twice
In one document, go to the “Any Vertical” section
In the other document, go to the section that matches the dealer’s vertical
Then, pick the UFG piece from the “9. DC” folder that contains the most content. Use this as the base and move that document to the dealer’s folder.
With that document open:
Go to the toolbar at the top of the screen.
Select “Tools”
Select “Word Count”
Check the box that says “Display Word Count While Typing”. This will make it more efficient to get to the minimally viable word count of 450-words (since you can see as you go how close you are to reaching that).
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