This documentation will take you through the set-up and execution of a QBR for an FSB (Full Solution Bundle) or VIP client.
First things first: Creation of the PowerPoint slide deck. If the CSM does not share a LeadVenture branded deck with you after you’re alerted of the upcoming call, reach out to the SEO Supervisor to see if they can create the deck.
Collecting the Data:
SEO Management has worked to build a dashboard in NinjaCat to aid in a faster data pull for these quarterly decks and calls. The data can be pulled for an individual dealer or an entire dealer group. Q/Q comparisons of the data can be pulled directly from the dashboard.
The stats included are:
Impressions
Clicks
Visits
Conversions
Record of Work Done in the previous quarter
Upcoming quarter’s Campaign Plan
Most Improved Keywords (*This is the only stat that will not represent an entire quarter. The data pulled is only for the last month of the quarter.)
Top Landing Pages
In NinjaCat, navigate to “Accounts” → “Dashboards” then search for QBR and select “DO NOT DELETE - Lance: SEO QBR” by clicking the eye symbol on the right.
Pick your dealer by selecting an account in the dropdown on the top left side of the dashboard.
Dealer groups have already been created in NinjaCat, so if you search for one account in the group, it will populate all dealerships.
*Please let leadership know if you need a group updated to include or remove locations!
Set your date range for the quarter you are reporting on and set the comparison range to the preceding quarter.
Quarter 1: January - March
Quarter 2: April - June
Quarter 3: July - September
Quarter 4: October - December
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