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There are four options for fulfilling content: UFG, AI, Rewrite, Original

Definition

Usage

Resource

UFG

Up for Grabs:
Content already created, but not live on a dealer’s site

Anytime it suits the request

Google Drive

AI

Artificial Intelligence:
Content created by machine, rather than by a human writer

Anytime it’d be faster/easier than another fulfillment option

Setup Guide

Rewrite

Content created using internal resource written by a fellow content writer

Anytime it’d be faster/easier than using UFG or AI

Rewrite Index

Original

Content created using external resources written by those outside of our company

Anytime the request cannot be fulfilled with UFG, AI, or a Rewrite

Google

As a content writer, will I need to:

Create the Topic?

Research the Topic?

Write the Piece?

Edit the Piece?

UFG

No

No

No

Yes

AI

No

No

No

Yes

Rewrite

No

No

Yes

Yes

Original

Yes

Yes

Yes

Yes

Frequently Asked Questions (WIP)

 What are the different Up for Grabs folders?

 Do I have to use AI?

No. It’s a tool available for you, but you are not required to use AI. You are, however, required to meet the output expectation, which does assume usage of AI.

 How do I come up with an Original Article/Pagefooter idea?

Here are some ways to generate new content ideas:

  • Open up the Rewrite Index, then go to the far right column titled “Article Ideas”. Pick an idea to write about.

  • Type in the keyword into Answer the Public, which will generate a variety of frequently asked questions. Pick a question, then make a content piece that answers that question.

  • Open up the Rewrite Index, then go to a different vertical than the keyword’s vertical. See if there is another topic that could apply. For example, your keyword may be “trailer”. By going to the marine vertical, you could find the “Boat - Cost of Ownership” topic and decide to do a “Trailer - Cost of Ownership” piece.

  1. Look at the far right column for that vertical in the rewrite index. It contains various ideas.

  2. Look at websites that have blogs on that topic.

  3. See if there are topics in the index in different verticals that could apply (a Cost of Ownership boat piece, for example, could be a springboard to a Cost of Ownership for a trailer keyword).

  4. Ask your teammates

  5. Use “Answer the public” to find common questions about the topic, then answer the question.

 What do I do if I uncover a factual error in a Rewrite piece that I'm trying to use as a writing resource?

Leave a comment on the piece’s title and say do not use for rewrite resource and explain the factual error

 Can I use a Rewrite Article as a Pagefooter resource and visa versa?

Yes. There may be a well-written buying guide article, for example, and those tips can be used when writing a pagefooter that provides buying tips.

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