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Below is a how to configure Google Ads conversions.

Overview:

When it comes to There are some defaults that are included,

To Start:

  1. You will want login into the proper Google Ad Account. Using the “Tool and Settings” Menu Option, you will want to click “Conversions” under “Measurement”.

  1. You will want to first import the new GA4 conversions. You usually do this straight from GA4 Admin Panel for the Property.

  2. Dynamic Call Tracking should be set up prior to this, so that should be populated already

Google Ads “Sections:

Contact:

Purchase:

Submit Lead Forms:

Phone Call Leads:

Get Directions/Engagement/Page View: