About: Dealer Content (WIP)

Owned by Madison Garner
Last updated: Aug 09, 2024
3 min read

We create four types of dealer content:

  1. About Us

  2. Local (WIP)

  3. Parts (WIP)

  4. Service (WIP)

In Progress Organization

Target OEM Keywords

  • ## Your Keystone RV and Forest River Preferred Service Partner

  • Whether you need to get your Forest River RV serviced or a broken system on your camper repaired, the friendly staff at Unlimited RV is here to help.

  • We can order and install OEM camper parts for a range of brands, including Keystone RV, Dutchmen, Heartland RV, and Forest River.

Target Location Keywords

  • ## Our Many Service Options in Acheson, AB

  • ## Schedule an RV Service in Independence and Elron, MO

  • ## Finding the Right Parts in Winnipeg, MB, & Kenora, ON

  • If you live in Independence or Eldon, Missouri, it's a quick drive to our service department where our experts can install RV parts on your behalf.

  • Looking to sell or consign your used camper? Take advantage of our competitive trade-in values! We welcome buyers and sellers from all over the Kansas City area.

Using Existing Dealer Content

There may be phrases, sentences, or paragraphs of a dealership page that we want to keep as-is.

  • DO use parts of dealer content if it’s well-written and unique. There’s no need to rewrite it just for the sake of rewriting it.

  • DO NOT use dealer content if it’s poorly written or clearly templated from a marketing agency.

 

There may also be formatting aspects that we want to keep:

  • Option 1: Keep the formatting and keep the text.

    • You may only need to add content above or below the dealer’s existing section.

    • For example, this service page has a section with images and maintenance tips. The dealer still needed text with information about their service department, which was added to the top of the existing content resulting in this page.

  • Option 2: Keep the formatting, but rewrite the text.

    • You may need to rewrite the content while keeping the original format.

    • For example, this “About” page contains a great structure, but the content itself could be improved for readability as well as keyword usage, resulting in this page.

 

If you want to maintain a part of the dealership’s formatting, be sure to leave a clear note to Juniper in the Trello card. You can leave a note in the Google Doc itself as well and elaborate as-needed there.

Submitting the Content

Kickback Qualifications

  • For Parts and Service Pages: The dealer MUST already have an existing page on the subject with information on it or the rep MUST provide supplemental information from the dealer. In other words, there needs to be available information for the content team to work with.