AM Training: SEO Glossary of Terms
- Kyle Sharrer
- Lance Shroyer
Summary | Create a glossary of SEO terms for Account Managers to reference when communicating with clients. |
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Target release | Mar 31, 2023 |
Priority | medium |
Project status | done |
Progress | 100% |
Brand | DS ARI |
Owner | @Kyle Sharrer |
Team | Ellen Niles |
Status Note | Apr 6, 2023 Added FAQ questions/answers. |
Key Dates | Mar 7, 2023 Created project for SEO glossary. Mar 8, 2023 Create SEO glossary format. Mar 8, 2023 Migrate content on current SEO glossary to new glossary. Mar 23, 2023 Send to relevant team members for review. Mar 27, 2023 Update glossary based on feedback. Mar 30, 2023 Update glossary with new FAQ section. Apr 17, 2023 SEO Glossary training for CS team. |
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Expected impact |
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Actual impact |
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Status Notes
Feb 13, 2023 Ellen provided existing glossary of SEO terms that the CS/AM team uses
Mar 7, 2023 Created project for SEO glossary.
Mar 8, 2023 Reviewed documentation from pre-existing glossary. SEO section very small and will need expanding.
Mar 23, 2023 Tentative date for SEO glossary training with CS team scheduled for April 10th. Additionally, initial glossary was sent to Ellen for feedback.
Mar 30, 2023 An update date for SEO/CS training on the SEO glossary has been set.
Mar 28, 2023 Lance and I updated the glossary to include FAQ section.
Apr 6, 2023 Added FAQ questions/answers.
Description
Create a glossary of SEO terms for Account Managers to reference when communicating with clients.
Why
A greater understanding of SEO terminology can lead to more valuable conversations between Account Managers, SEO Specialists, and clients.
Glossary Doc
Glossary of SEO Terminology
Milestones / Project Timeline
Next Actions
Questions
Questions | Answer |
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What are some SEO abbreviations/terms that are most relevant to CS/AMs? | SEO, CTR, GSC, GS, GTM, keyword stuffing, crawling, indexing, external links, internal links, clicks, impressions, bounce rate, LSI, long-tail keywords |
Shoudl this include a comment section for AMs to submit more terms they would like to know? Or would that more closely align with the FAQ sheet? |
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Should this be interlinked with the AM FAQ doc? |
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Decisions
Decision | Why |
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Update glossary weekly/monthly? | AMs may have future questions about SEO terms, so we’ll need a running list of SEO terms that can be added onto in the event we don’t cover everything in the initial glossary. |
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*Primary decision maker in bold.
Files & Resources
Current AM Glossary: https://arinet.atlassian.net/wiki/spaces/DSCS/pages/3937501999
Features some SEO terminology but it’s sparse. Will need to expand on it to include more.
Related Projects
Account Manager Training project: Account Manager Training Project
This is the main project for AM training needs.
SEO report call training project: AM Training: Report Call Training
SEO intake call training project:
Notes
Will meet with Ellen on every 15th of the month to discuss department updates and any notes to add to this documentation.
Currently already have a brief SEO glossary - will need to expand on it.