2. Use the Dealer Intake

Use Information from the Dealer Intake

Note: Not all dealers will have all of the below information in their intake.

Open up the dealer’s OF Chatter and see their Dealer Info section.
Add the below information into the piece. Be sure to “copy” then “paste without formatting” to keep the highlight formatting and to match the font.

Introduction

UFG Content Location

Name

Each DEALERSHIP mention

Physical Location(s)

Each PHYSICAL LOCATION mention

Target Location - Primary

Target Location(s) - Secondary

Each TARGET LOCATION mention

Products	UFG Content Location
Authorized Dealer For:	Section that describes what the dealer sells For example: We are proud to be an authorized dealer for [Brand A, Brand B, and Brand C]
Most Important Products:	Section that describes what the dealer sells For example: We carry a variety of products, such as [product A, product B, and product C]
Most Important Brands:	Section that describes what the dealer sells For example: We carry top manufacturers, such as [Brand A, Brand B, Brand C]
Least Important Products	Avoid mentioning those in the piece
Terms to Use/Avoid	Focus on using the terms they want and avoid using the terms they do not want

Note: For any brand names mentioned, be sure to use relevant Trademarks!

About Us Page	UFG Content Location
In Business	Mention anywhere, likely in the introduction paragraph or a dedicated “About Our Dealership” section
Family-owned and operated	Mention anywhere, likely in the introduction paragraph or a dedicated “About Our Dealership” section
Community Involvement	Mention anywhere, likely in the conclusion paragraph or a dedicated “About Our Dealership” section
Anything else that sets the dealer apart	Mention anywhere, likely in the conclusion paragraph or a dedicated “About Our Dealership” section

Parts Page

UFG Content Location

OEM Parts and Accessories

Mention in the Parts Section

For example: We carry OEM parts from brands such as [Brand A, Brand B, and Brand C].

“Offers” List

Mention in the Parts Section

For example: Our parts department offers aftermarket parts and accessories, gear and apparel, parts and accessory installation, and special ordering of parts.

Note: For any brand names mentioned, be sure to use relevant Trademarks!

Service Page

UFG Content Location

Factory Certification

Mention in the Service Section

For example: We are factory certified for [Brand A, Brand B, and Brand C].

“Offers” List

Mention in the Parts Section

For example: Our service department offers routine maintenance, seasonal maintenance, engine repairs, and on-site storage.

Note: For any brand names mentioned, be sure to use relevant Trademarks!