Purpose: These pages give an overview of all the great things a given dealership offers, such as a parts department and service department.
Examples
RV Dealer | Marine Dealer | Powersports & Power Equipment Dealer | Harley-Davidson Motorcycle Dealer
Note - These examples are all from dealers who have not yet filled out the new intake form, so they lack specifics that would be included for dealers who have filled out the new intake form.
Purpose:
Provide information about that specific dealership.
Things to Avoid:
Making specific claims beyond what’s provided on the dealer’s website and the Dealer Info in Salesforce. For example, claiming a dealership does winter storage of boats, but that isn’t mentioned in the resources available to the writer.
Outline
Introduction Paragraph
About the Products Sold
About the Parts Department
About the Service Department
About the Finance Department
About the Trade-In Program
About Any Other Offerings
Conclusion Paragraph
“Contact Us” Button
Format
The following covers the most popular dealership offerings. Each dealer may not offer all of them. For example, they may not have a Service Department or may not offer Trade Ins.
When you write an About Us page, be sure to cover everything the dealer does offer (based on the Dealer Info in the OF Chatter as well as the Dealer Website).
Introduction Paragraph
Header: NONE - provided by the SEO reps and already onsite
Body of the Paragraph
- Summarized description of the business
- State the dealer’s physical location and their target locations
- Use any rep-requested product keywords
- For example: Product keywords (such as travel trailer, fifth wheel, motorhome)
- For example: OEM keywords (such as Forest River, Keystone RV, Dutchmen)
About the Dealership’s Products
Header:
- Include primary and secondary product keywords
Body of the Paragraph(s):
- Describe the products the dealership sells
- Mention any primary and secondary product keywords at least once
- Mention any OEM keywords at least once
About the Dealership’s Parts Department
Header:
- Mention the phrase “Parts Department”
Body of the Paragraph(s)
- Mention any OEM Parts and Accessories listed in the Dealer Info “Parts Page” section
- Mention any offerings listed in the Dealer Info “Parts Page” section
- This can include: Aftermarket parts and accessories, Gear and apparel, Parts and accessory installation, and/or Special ordering of parts.
About the Dealership’s Service Department
Header:
- Mention the phrase “Service Department”
Body of the Paragraph(s)
- Mention any Factory Certifications listed in the Dealer Info “Service Department Page” section
- Mention any offerings listed in the Dealer Info “Service Department Page” section
- This can include: Routine maintenance, Seasonal maintenance, Engine repairs, Electrical repairs, Tire repairs, On-site storage, and/or Pickup and delivery
About the Dealership’s Finance Department
Header:
- Mention the phrase “Finance Department”
Body of the Paragraph(s)
- Mention any information about financing found in the Dealer Info section or found already on the dealer’s website
- Use keyword(s) “finance” or “financing” at least once
About the Dealership’s Trade-In Program
Header:
- Mention the phrase “Trade-In”
Body of the Paragraph(s)
- Mention any information about trade-in program found in the Dealer Info section or found already on the dealer’s website
- Use keyword “trade-in” at least once
Miscellaneous
Some dealerships offer riding schools, boat storage, events, and other such things. Each of these could be their own section, but below is a list of examples that could be used.
Conclusion Paragraph
Header:
- “Contact Us”
Body
- Summarized description of the business
- State the dealer’s physical location and their target locations
- Use any rep-requested product keywords
- For example: Product keywords (such as travel trailer, fifth wheel, motorhome)
- For example: OEM keywords (such as Forest River, Keystone RV, Dutchmen)
- Give a call to action, such as “fill out our online form, call us at XXX-XXX-XXXX, or stop by our dealership”
- End the piece with “[ Contact Us Button ]”.
- This is special formatting for Juniper
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