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There are four options for fulfilling content: UFG, AI, Rewrite, Original

Definition

Usage

Resource

UFG

Up for Grabs:
Content already created, but not live on a dealer’s site

Anytime it suits the request

Google Drive

AI

Artificial Intelligence:
Content created by machine, rather than by a human writer

Anytime it’d be faster/easier than another fulfillment option

Setup Guide

Rewrite

Content created using internal resource written by a fellow content writer

Anytime it’d be faster/easier than using UFG or AI

Rewrite Index

Original

Content created using external resources written by those outside of our company

Anytime the request cannot be fulfilled with UFG, AI, or a Rewrite

Google

As a content writer, will I need to:

Create the Topic?

Research the Topic?

Write the Piece?

Edit the Piece?

UFG

No

No

No

Yes

AI

No

No

No

Yes

Rewrite

No

No

Yes

Yes

Original

Yes

Yes

Yes

Yes

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