Articles (WIP)

About

• Purpose: Provide helpful information regarding purchasing the product (such as buying guides) or owning the product (such as common uses, maintenance tips, travel guides, etc.)

• Located: The dealer’s blog page.

You can pull up a dealer’s blog by going to their homepage and adding “/blog” to the end of the URL.

• Things to Avoid:

  • Using a broad topic for a specific keyword. For example, writing “Travel Trailer Maintenance” using tips that apply to RVs generally rather than anything travel trailer specific.

  • Duplicating headers/ideas from another piece. You can cover the same topic more than once (such as “Benefits of Owning an RV”). But you will want to make sure you don’t repeat any of the titles or headers. We want to be providing new, unique content each time we write for a dealer.

• Relation to Pagefooters: Because articles and pagefooters are different types of content, there is not a concern about duplicating topics.

  • For example, a dealer’s motorcycle pagefooter talks about the benefits of owning a motorcycle. You could also write an article about the benefits of motorcycle ownership. But you do not want to duplicate the headers. Instead, use one set of motorcycle ownership perks for the pagefooter and a different set of perks for the article.

• Fulfillment: You can fulfill a pagefooter request using any of the following as long as it meets the requirements:

  • Up for Grabs Content

  • AI-Assisted Content

  • A piece you wrote using a Rewrite Resource

  • A piece you researched and wrote (called an Original)

Requirements

• Meets Word Count
• Follows the Style Guide
• Mentions dealership name, dealership physical location(s), and dealership target location(s).

Usually, this will be in the intro and/or outro paragraph

• Uses target keywords

The most mentioned keyword should be the primary keyword. If the rep provides secondary keywords, aim for using 1-3 from the list.

• Uses proper formatting

# Title of the Piece

## Header A

## Header B

## Header C

• Follows the File Name Guidelines

Examples