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Summary

SEO teams DS/ARI and ND will be migrating from SEOMonitor to a new keyword tracking tool Accuranker in January 2024.

Target release

Priority

HIGH

Project status

IN PROGRESS

Progress

5%

Brand

DS ARI ND IRV

Owner

Lance Shroyer

Team

Grant Gooch Gabriel Reyes Daniel Piña Cameron Burry (Deactivated) Andrew Steel Robert Hannon

Status Note

Key Dates

Kickoff meetings

Migration complete

Resources/Related

Dev work to support Keyword tracker change: CDIT-1638 - Getting issue details... STATUS

Expected impact

Provide a more efficient keyword tracking experience for the team as well as enable the team with a more effective platform for SEO analysis tasks all while increasing the number of tracked keywords from 250 to 500 per customer.

Actual impact

🪣 Task Buckets/Phases

  • Planning

  • Accuranker Import

  • Check & Setup

  • Documentation & Training

  • Post-migration

(question) Questions

Questions

Answer

Who

When

Where (Meeting)

How does this migration impact reporting?

Reporting itself will be unchanged. To make the Accuranker to NinjaCat connection we will need to add each customer to the CDP and add their accuranker ID. Dev should be able to update the CDP for all current customers to include the Accuranker IDs.

Lance Shroyer

n/a

Who is creating setup documentation?

Grant is creating customer setup documentation for configuration in Accuranker. Dev will be able to provide the setup steps for CDP.

Lance Shroyer

n/a

How will teams be trained on using Accuranker?

We will train them. This team will need to update our current documentation, learn how to use the tool and run a training session for the DS/ARI and ND teams combined(IRV will be included for visibility).

Lance Shroyer

n/a

How will tracking from multiple locations be changing?

Initially, we will not change that. Separate accounts for each location will be imported from SEOMonitor. The Dev team will use the same account/location for their CDP mapping as the one currently used in SEOMonitor. Once reports are updated to support multi-location tracking we can merge the separate accounts per website into a single account with multiple locations. Reps should NOT track keywords under a single account for multiple locations until reporting has been updated to include multi-location.

Lance Shroyer

n/a

Will we still have Groups of keywords like in SEOMonitor?

Yes, ish. In Accuranker we will use Tags instead. SEOMonitor keyword Groups will be mapped to tags during the import.

Lance Shroyer

n/a

Who will onboard users, now? Go forward?

Dev will mass update the CDP and Accuranker will perform a mass import. We will likely have some post migration tasks to complete as well. Go forward we will continue to follow the same setup process we follow today just swapping Accuranker for SEOMonitor.

Lance Shroyer

n/a

🍴 Decisions

Decision

Why

Who (Primary in Bold)

When

Where (Meeting)

(tick) To Do

Notes