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This word count cheat sheet is the one true source of word count requirements for all types of SEO content. It overrides all existing known and unknown governing documents surrounding DS and ARI SEO content pieces. It is updated when changes are agreed upon by stakeholders. Word count requirements on this document can change depending on seasonality, staffing, and other business needs.

Effective January 1, 2024

Content Piece Type

Created by

Normal Word Count

Backlog Word Count

About Us Page

Content writer

450

450

Articles

Content writer

450

250

Articles (ARI Silver) (blue star)

Content writer

200 - 300

200 - 300

Intros (Content Piece 1 & 2) (blue star)

Content writer

150

150

Parts Department Page

Content writer

450

450

Product Buckets (Content Piece 4+) (blue star)

Content writer

Minimum of 2-3 sentences

Minimum of 2-3 sentences

Service Department Page

Content writer

450

450

Local Page

Content writer

450

450

Inventory Content Pages Featured Banners

SEO rep

75

75

Inventory Content Pages Pagefooters

Content writer

375

250

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