🎯 Scope
Must have: |
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Nice to have: |
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Not in scope: |
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SEO Workflows Impacted by the AI for SEO Project
Tasks | Current | Future |
|---|---|---|
Inventory Analysis | MANUAL | TOOL-ENABLED , |
Website Analysis | MANUAL | TOOL-ENABLED , MANUAL |
Customer Data Collection & Client Sheet Build | MANUAL | MANUAL |
Keyword Research | MANUAL | TOOL-ENABLED , AI-ENABLED |
Keyword Clustering | MANUAL | TOOL-ENABLED , AI-ENABLED |
Page Planning & Architecture | MANUAL | TOOL-ENABLED , AI-ENABLED , MANUAL |
Content Writing | MANUAL | AI-ENABLED |
Content QA | MANUAL | AI-ENABLED , MANUAL |
Content Posting | MANUAL | MANUAL |
Reporting Prep | MANUAL | TOOL-ENABLED , MANUAL |
Reporting QA | MANUAL | MANUAL |
Performance Analysis | MANUAL | TOOL-ENABLED , AI-ENABLED , MANUAL |
\uD83D\uDEA9Â Milestones and deadlines
Milestone | Owner | Deadline | Status |
|---|---|---|---|
Next Actions
Milestone 1 (August)
Planning (1/2 month)​
- Determine success KPIs​
- Implement Tracking & Reporting (Test, standard SEO, & non-seo groups)​
- Determine Create workflows
- Inventory Analysis​
- Sitemap Updates
- Keyword Research
- Website Analysis​
- Creating Page URLs
- Keyword Clustering​
- Generate SEO Optimization Plan (Pages & Architecture)
- Create Prompts
- Prompt For Title Tag
- Prompt for Meta Description
- Prompt For H1
- Prompt for FeaturedBanner
- Prompt for PageFooter
- Finalize Templates
- Select AI Content Detection Tool
- Outline Documentation
- Create Revise Workflow​
- Finalize toolsets​
- Identify Shared Process Changes with Border Teams
- Content Writing​
- Content QA​
- Content Posting
Beta Implementation: Cohort 1 (1/2 month)​
- Migrate 20 customers​: Complete full “First Pass” SEO optimization​
Milestone 1
- Process & Toolset Finalized
- Cohort 1 Complete
Milestone 2 (September)
Planning (1/2 month)​
- Complete dealer data for all 70 dealers
- Create a plan for content requests and finish all requests
- Add pages for all 70 customers
- Generate content for posting
- Content Posted by Juniper
- Fully process dealers on dealer pages tab
AI Prompts
Field | Version | Changes | Prompt |
|---|---|---|---|
FeaturedBanner | V1 | <document><p>Looking for a reliable [Product] dealer? Look no further than [Business Name]! We offer a wide range of [Product] for sale, perfect for any adventure seeker. Our dealership is conveniently located in [Location], so stop by today and start exploring the great outdoors with a durable and versatile [Product]!</p> <p>Rev up your next adventure with a [Product] from [Business Name]! Whether you're into [Product], we've got the perfect ride for you. Don't miss out on our unbeatable deals on [Product]. Visit our dealership in [Location] today and find your dream ride!</p> <p>Looking for a [Product] without breaking the bank? Come check out our inventory of [Product] for sale! Our used [Product] are meticulously maintained to ensure optimal performance. Experience the thrill of riding a used [Product] by visiting our dealership today in [Location].</p> <p>Get ready to conquer any terrain with a [Product] from [Business Name]! Our dealership offers a wide selection of [Product] with powerful engines and versatile capabilities. Come visit us in [Location] to see our selection of [Product] for sale. Start your off-road adventures today!</p> <p>Whether you're tearing up off-road trails or need a reliable workhorse, we've got the perfect [Product] for you. As your trusted [Product] dealer, we have an extensive selection of [Product] for sale, all at great prices. Our [Product] are packed with top-notch off-roading features that will satisfy any outdoor enthusiast. Come visit [Business Name] in [Location] to explore our range of [Product] and find your perfect ride!</p></document> Assistant, you are an SEO content writer. Using the paragraphs in the document as context, write page featuredbanner content for the topic of Dirt Bike for sale in 400-500 characters. Use proper grammar in this paragraph, especially with product types. Do not use incorrect capitalization on the product. Make the first sentence as eye-catching and attention-grabbing as possible. Include the business information and target keywords that are listed below: Target Keywords = dirt bikes, dirt bikes for sale, off-road motorcycles, off-road motorcycles for sale, dirt bike dealer, off-road motorcycle dealer [Business Name] = Revolutions Power Sports [Location] = Grand Forks, ND Serving = Fargo, Manvel, and Emerado, North Dakota Assistant: My SEO optimized featuredbanner content is | |
Questions
Question | Answer | Who | When | Where |
|---|---|---|---|---|
Decisions
Decision | Why | Who | When | Where |
|---|---|---|---|---|
*Primary decision maker in bold.
Ryan’s Notes
Add automation for irrelevant pages
Generate views for each of the lookup tables for new entries that need data populated
Update keywords to concatenate and multiply keywords on All Possible Pages instead of Keyword Multiplier
Add all 20 dealers to the dealer data table using accurate information - no dummy information
Top 50 pages where inventory is greater than 5 for pages to work on.
All 20 dealers through dealer pages step 5 - update dealer data table - prompt building on Wednesday
Add crawling top level links to Page Import sheet
1. Complete dealer data for all 70
Content request moving
Add pages for all 70 customers - next 4 months
Content generated for posting
Content Posted by Juniper
Above must be done by EOM
Fully process dealers in dealer pages.
Tooling Evaluation
Tool Name | Purpose | CSV | XML | Cost | Status | Note | ||
|---|---|---|---|---|---|---|---|---|
Google Sheets Data Connector | ~17k/year ($120/user/month) | Consider - Maybe | High cost. | |||||
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