The dealer approval process occurs when the client has requested to approve their written content before publishing it on their website.
To start this process, there is one step that the SEO Rep must take:
Navigate to the 
Dealer Spike SEO Content Staging Board or the ARI SEO Content Staging Board on Trello and pull up the client card.
Add the “Requires Dealer Approval” red label to the Client Card Template.
Continue filling out the content requests as normal and forward the card to the Dealer Spike Writing Board or the ARI Content Writing Board.
The rest of this process continues when the card is moved into the Awaiting Dealer Approval column on the Dealer Spike Content Posting Board or the ARI Content Posting Board. A Juniper rep will monitor the columns daily.
When a card is moved to the list “Awaiting Dealer Approval” by anyone, an assigned Juniper rep will send an email notification to the Account Manager. The account manager can be found in the CRM digital marketing project:
The Juniper rep will go into the Trello card and open up the link to the content Google doc, then download it as a Word doc (.docx). Below is the template the Juniper rep can use to email the account manager:
Email to Account Manager Template
Subject: Content Approval Required for {dealer name}
Message:
Hello,
A client approval is required for {dealer name}. I have attached the content word doc to this email, please pass it along to the dealer and notify them that they have 5 business days to reply with their approval or comments for changes before we proceed with posting the content. If the dealer has specified that they need more than 5 days to reply, please let us know so we can update the instructions in the Dealer Info section of the content card. Thanks!
INTERNAL ONLY: Account Managers should not just forward this email to the dealer! They must create a separate email for the dealer using the template below.
Once the email is sent to the account manager, the AM has 6 days to send an email to the dealer, and they should reply to the Juniper rep’s email when the content approval email has been sent. That is when the 5 day period begins to get word back from the dealer. If the account manager does not reply with this confirmation, the Juniper rep should reach out to the AM team lead to see if the AM is out of the office. If this is the case, the AM team lead should send out the dealer approval email instead.
*The DS AM team roster is subject to change - for the most updated AM Team Lead assignments please reference the CS Team Teams, Leads, and Management link on the right-hand side of the Customer Success homepage.
ARI Account Manager Team Leads:
Cassi Anderson - cassi.anderson@arinet.com
Team members:
Ariel Medina
Donny Nevins
Marissa Golib
Rachel Nentl
Scarlett Randall
Mallory Brodish - mallory.brodish@arinet.com
Team members:
Abby Panfil
Andrea McKinnon
Angel Garnett
Carlos Ramos
Kerell Mckenzie
Amy Recinos - amy.recinos@arinet.com
Team members:
Aneisha Amoa
Ashanti Dawson
Chelsea Reyes
Karina Baide
Gloria Trapp
Account Manager Step 1 - Outreach
a. Download all content pieces from the email by clicking File > Download > in a Word doc (.docx) format.
b. Send an email with the content pieces attached to the client and ask for approval using the following template:
Email Template
Hello {account contact name},
Attached are articles written for your website this month. Please review them and request corrections or revisions at your earliest convenience. Should you require no revision, please let us know and the article(s) will appear on your website within the following 5 business days.
Additional information (optional):
Page title:
Meta description:
H1:
Header content:
If we do not hear from you within 5 business days, we will set them live to avoid delays in fulfilling the contract terms. Please reach out with any question you may have. We look forward to hearing your feedback.
{signature}
Step 2 - Approval
If the client approves: Reply to the original email thread sent by Juniper with “Client approves, good to post content!”
If the client requests edits: Reply to the original email thread sent by Juniper with the edit requirements.
Juniper Rep Final Step - Move the Card
If the client approves: Move the card to the Content Ready for Publication column to be published.
If the client requests edits:
For larger edits: Move the card to the (Content Writer) In-Progress column of the Writing board and tag the content writer in the edits comment.
The content writer makes the corrections requested and sends the card to the Content Ready for Publication column.
For small edits: Move the card to the Issues from Content column of the Staging board and tag the SEO rep in the edits comment.
The SEO rep makes the corrections requested and sends the card to the Content Ready for Publication column.
That’s it!
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