The dealer approval process occurs when the client has requested to approve their written content before publishing it on their website.
To start this process, there is one step that the SEO Rep must take:
Navigate to the Dealer Spike SEO Content Staging Board on Trello and pull up the client card.
Add the “Requires Dealer Approval” red label to the Client Card Template.
Continue filling out the content requests as normal and forward the card to the Dealer Spike Writing Board.
The rest of this process continues when the card is moved into the Awaiting Dealer Approval column on the Dealer Spike Content Posting Board or the ARI Content Posting Board. A Juniper rep will monitor the columns daily.
When a card is moved to the list “Awaiting Dealer Approval” by anyone, an assigned Juniper rep will send an email notification to the Account Manager. The account manager can be found in the CRM digital marketing project:
The Juniper rep will go into the Trello card and open up the link to the content Google doc, then download it as a Word doc (.docx).
Email to Account Manager Template
Subject: Content Approval Required for {dealer name}
Message:
Hello,
A client approval is required for {dealer name}. I have attached the content word doc to this email, please pass it along to the dealer and notify them that they have 5 business days to reply with their approval or comments for changes before we proceed with posting the content.
The account manager will take the following actions:
Step 1 - Outreach
a. Follow the email link to the Trello card.
b. Download all content pieces by clicking File > Download > Choose a suitable format.
c. Send an email with the content pieces to the client and ask for approval.
Email Template
Hello {account contact name},
Attached are articles written for your website this month. Please review them and request corrections or revisions at your earliest convenience. Should you require no revision, please let us know and the article(s) will appear on your website within the next 5 business days.
Additional information (optional):
Page title:
Meta description:
H1:
Header content:
If we do not hear from you within 5 business days, we will set them live to avoid delays in fulfilling the contract terms. Please reach out with any question you may have. We look forward to hearing your feedback.
{signature}
Step 2 - Approval
If client approves
a. Go back to the linked card on the Dealer Spike Content Posting Board
b. Comment “Client approves” on the card and save comment.
c. Proceeds to Step 3.
If client requests edits
a. Go back to the linked card on the Dealer Spike Content Posting Board.
b. Posts edit requirements on the comment section and save comment.
c. Move the card to the Issues to Resolve column.
The content writer makes the corrections requested and sends the card back to Awaiting Dealer Approval column.
d. Proceed to Step 3.
Step 3 - Publication
Once all corrections have been made, or if there are no corrections to be made, the account manager moves the card to the Content Ready for Publication column to be published.
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