Summary	Plan the continued training of the SEO team building upon the Keyword list training. To include Optimization plans, completing initial site optimization and moving into advanced site optimization. See the project page linked above as well as some of the training rows I have added to the SEO Process Documentation. This will be a phased project where we need a solid long-term vision, but are focusing mostly on the next 1-2 steps.
Target release	30 Jun 2023
Priority	HIGH
Project status	IN PROGRESS
Progress	0%
Brand	DS ARI ND
Owner	Grant Gooch
Team	Lance Shroyer
Status Note	25 Apr 2023 Have had several meetings and documents prepped for delivery to the team such as the QA guidelines, ILP optimization guide, and WDI formatting guide. Continued work on training and monitoring basics. Lots left to define.
Key Dates	10 Feb 2023 Grant, set meeting with Lance to discuss high-level project overview & goals. 23 Mar 2023 Meeting with Lance to work on the roadmap together
Resources
Expected impact
Actual impact

Status Notes

06 Mar 2023 Outlined a basic roadmap that I will be getting feedback on and fleshing out this week. Time blocked on Friday to work on it.

20 Mar 2023 Going to meet with Lance this week to work through it together. Meeting is set.

Things to consider in training materials

Using keywords
- How to optimize using synonyms
  - How to optimize for both “used“ and “pre-owned”
  - “Dallas”, “Dallas-Fort Worth”, “DFW“

Advanced SEO
- Recurring Crawl/check of optimized pages for issues\
  - 404, redirects, canonicals
- Redirects
- Canonicals