Form conversions can be tracked by creating and applying an event listener in Google Tag Manager. The easiest way to accomplish this is to do the following:
- Download this file: GTM_Container_Import.json
- Import the file into the Google Tag Manager workspace and container that pertains to your website
- See this article for instructions on importing containers into Google Tag Manager
- When prompted to either Overwrite or Merge the file with your container, select Merge
- When prompted to either Overwrite or Rename conflicting tags, triggers, and variables, select Rename
- Select Confirm and publish your container
This article describes the step-by-step process used to create a custom event listener.